On the Job

Effective User Interviews

As a product manager, your objective is to create products that solve user pain To solve the pain of your users, you need to understand them first - and user interviews are a...
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Configuration vs. Customization

Product managers who build B2B products have all faced the problem before: a large customer needs the product to work in a particular way that isn’t currently supported So,...
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Agile Estimation: Sizing Stories

The project has been funded, the team is assembled, and as PM you've written out feature stories based on your product roadmap Now it's time to talk specifics and figure out the...
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What is the Waterfall Methodology?

Interested in learning about the most traditional and foundational software development processes    The waterfall methodology is a linear project management approach that...
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Partnering On Sales Calls

In our previous article, we discussed how to shadow your sales team to uncover new insights about your product While shadowing your sales team can be incredibly valuable, you...
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When to Join Your Sales Team

Throughout this series of articles, we’ve provided frameworks for how to work effectively with your sales team: how to shadow sales calls, how to partner on sales calls, and how...
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The Art of Context Switching

In our previous article, we talked about the costs of context switching, and how to generally prevent context switching However, product managers don’t usually have the...
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Shadowing Your Sales Team

As product managers, we only succeed if our products are adopted That means that we need to know both how to build amazing products as well as how to sell amazing products And...
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How to Prevent Context Switching

Since product managers fill the white space between departments and have so many tasks to juggle, we’re constantly switching between different contexts For example, one...
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Product Managers Are Also Products

When I work with product managers, I strongly believe that the most valuable product they ship is themselves In other words, product managers are also products In fact, I'd go...
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Retrospectives

Product managers aren’t just responsible for shipping a product We’re also responsible for building the engine that builds great products In other words, we build processes,...
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Selecting New Technologies

Every product manager builds their product on top of some set of technologies (commonly known as a tech stack) As customer needs and organizational needs continue to change,...
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Stakeholder Empathy

Product managers are fundamentally non-essential to the creation of a viable product - that is, we enable functions to collaborate and prioritize to provide 100x the impact they...
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PMs & Metrics: Bounce Rate

Product managers deeply about the engagement of their users After all, engagement is an indicator that their product is providing value to users Of course, engagement can be...
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What is the Agile Methodology?

  Earlier this week, we discussed the Waterfall methodology and today we're going to go over another popular methodology in the industry called Agile Agile is an...
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What Is a Wireframe?

Need to get a complete understanding of what wireframes are If you are interested in getting in the UX field, you will certainly hear a lot about wireframes Wireframes are...
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Internal Release Notes

As product managers, we work with many stakeholders from many different departments within our organization Our stakeholders rely on us to inform them on what’s happening with...
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Maintaining Healthy Backlogs

Product backlogs are an invaluable way to gather ideas and capture inbound bugs from other stakeholders in the organization Not only that, as product managers, we heavily rely...
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Empathizing with Engineers

One of the most critical value multipliers that a product manager can bring to the table is the ability to empathize with their engineers  A product manager who deeply...
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Shipping Effective B2B Products

Regardless of background, we as product managers are obligated to know how to ship effective B2B (business-to-business) products After all, technology continues to evolve...
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Switching Costs

Your product’s value to the customer is your benefit-to-cost ratio, also known as return on investment (ROI) Whenever you can provide more benefit through your product, or...
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Implementing New Technologies

In our last post, we discussed how to select new technologies for your tech stack As a reminder, this decision is critical to the long-term health of both the product and the...
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How to Sunset a Feature

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference We're starting a new set of...
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Sprint Best Practices

One of the main benefits of working in an Agile fashion is that you can shift your product priorities as the landscape around you changes While this benefit enables you to be...
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Task Management Best Practices

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference We're starting a new set of...
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Introduction to Cohort Analysis

As product managers, it’s critical for us to understand the lasting impact that we have on our users - and one of the easiest ways to do so is through cohort...
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B2B Cohort Analysis

In our previous article, we discussed cohort analyses in the business-to-consumer (B2C) product space We first broke down how cohort analyses enable you to see the difference...
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Customer Support for a Day

As product managers, we solve problems for users - both new users and existing users One of the best ways to get to know existing users better is to work alongside customer...
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Product Distribution Models

One reason why product management is so complex is because context matters Different product distribution models fundamentally change the way that products are built, validated,...
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Blended Metrics

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference We're starting a new set of...
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PMs & Metrics: Conversion Rate

As a PM, what are some important metrics to measure for your product In each post of this series we'll be covering a different metric, why this particular metric is important,...
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Product Leadership Best Practices

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference We're starting a new set of...
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Testing Best Practices

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference We're starting a new set of...
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Managing a Product

  Recently one of my co-workers shared an excellent article that explains what exactly a product manager does I think it’s one of the clearest and best articles I've...
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Data-Driven vs. Data-Informed

Many product organizations have stopped focusing on being data-driven, and are pivoting towards being data-informed instead What’s the difference between the two Let me...
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PMs & Metrics: Retention Rate

During our last post of the PMs & Metrics series, we covered the details of the conversion rate In today's post, we'll be going over another important metric that PMs should...
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Product Review Meetings

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference We're starting a new set of...
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Test Cases

As product managers, we’re responsible not just for performing customer research and writing user stories, but also for the performance and the behavior of our product Ensuring...
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Growth Product Management

I’ve noticed that more and more people have been asking, “what is growth product management” and “is growth product management right for me” These are fantastic...
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5 Tips for New Product Managers

Starting off as a new product manager might seem daunting There are so many things to learn in such a short period of time, and you're expected to provide the vision and roadmap...
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Feature Prioritization 101

One of the most important responsibilities of a product manager is feature prioritization What is feature prioritization Our last post covered story prioritization using sizing...
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PMs & Metrics: Counter Metrics

While north star metrics are incredibly valuable for creating focus and alignment, they provide even more value when paired with a counter metric What’s a counter metric A...
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The Myths of Product Management

This is a guest post that was originally published by Christina Wodtke on Medium There have been a bunch of articles lately from designers on product management in the...
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A/B Testing

  In a previous post about quantitative vs qualitative research, I briefly mentioned A/B testing as a type of quantitative research product managers should be familiar...
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What is a User Story?

  Today we'll be going over the basics of one of the most important tools a product manager can have A user story is part of the agile methodology and communicates a...
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