On the Job

Essential Product Manager Skills in 2021

When I first started in product management, I had no idea what I was doing I had just barely managed to land the job and now that I had gotten my foot in the door, I wasn’t...
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What is a Product Roadmap? And How to Create One

An efficient product roadmap is an integral part of any successful product Effective product managers lead their teams towards a vision of the future, and to do so they lean on...
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What is the Product Manager Career Path? [Ultimate Guide]

Members of the PMHQ Slack community regularly host awesome events for product managers to swap tips and learn from one another In San Francisco, Vinay Melwani (Product Manager...
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What Does an Associate Product Manager Do? Role and Responsibilities

One of the best ways to break into the field of product management is to start as an associate product manager (APM) After all, the associate product manager role is set up as...
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Product Distribution Models

One reason why product management is so complex is because context matters Different product distribution models fundamentally change the way that products are built, validated,...
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Product Manager vs. Product Marketing Manager: What's the Difference?

What's the difference between a product manager (PM) and a product marketing manager (PMM) After all, both are responsible for product launches of customer-facing products,...
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What is the Agile Methodology?

Earlier this week, we discussed the Waterfall methodology and today we're going to go over another popular methodology in the industry called Agile Agile is an extremely iterative...
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What is a Product Manager? Roles and Responsibilities

I can’t count the of times I’ve been asked: “What is a product manager, and how do I become one” I’m always fascinated by this question, because the person who’s...
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Day in the Life of a B2B Product Manager

This article is a sequel to our popular post, Day in the Life of a Product Manager There are many different flavors of product management, especially since product manager...
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So You're a New Product Manager, Now What?

If you’re reading this article, congratulations! You’ve pulled together a compelling resume, you've studied your behavioral questions, you’ve practiced your case questions,...
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Day in the Life of a Platform Product Manager

This article is a sequel to our popular post, Day in the Life of a Product Manager There are many different flavors of product management, especially since product manager...
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Testing Best Practices

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference We're starting a new set of...
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How to Work with Stakeholders as a PM

Apart from the day to day responsibilities, PMs must learn the skill of partnering with stakeholders Stakeholder management is a highly underrated skill that's often overlooked...
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The Critical Path Method for Product Managers

Product managers are always juggling lots of initiatives at once, so it’s crucial for product managers to know how to effectively manage projects and deadlines In my own journey...
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Interviewing with Engineering Managers

As part of the product manager interview process, you’ll find that you’ll be interviewing with engineering managers quite regularly After all, product managers work closely...
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Effective User Interviews

As a product manager, your objective is to create products that solve user pain To solve the pain of your users, you need to understand them first - and user interviews are a...
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Effective Meetings for Product Managers

Nearly every product manager I’ve ever spoken with has the exact same situation - calendars filled entirely with meetings There’s a reason why we have so many meetings as...
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Configuration vs. Customization

Product managers who build B2B products have all faced the problem before: a large customer needs the product to work in a particular way that isn’t currently supported So,...
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Agile Estimation: Sizing Stories

The project has been funded, the team is assembled, and as PM you've written out feature stories based on your product roadmap Now it's time to talk specifics and figure out the...
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What is the Waterfall Methodology?

Interested in learning about the most traditional and foundational software development processes    The waterfall methodology is a linear project management approach that...
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What Does a Product Manager Do? [A Day in the Life]

As product managers, the one question that we get asked every now and then is: "What does a product manager do, anyway" Unfortunately, many of us still stutter while answering...
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Product Manager vs Project Manager: What's the Difference?

What's the difference between product manager vs project manager It certainly doesn't help that both are named so similarly, and I can't tell you the # of times I've been...
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Driving Sales Calls as a Product Manager

Product managers win when their products are adopted Therefore, half of the battle is building amazing products, and the other half of the battle is selling amazing products...
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De-risking Your Journey to Product Management

Product managers are multiplicative, not additive In other words, we set the direction for others to take - and if we take them in the wrong direction, then we put the company at...
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Partnering On Sales Calls

In our previous article, we discussed how to shadow your sales team to uncover new insights about your product While shadowing your sales team can be incredibly valuable, you...
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When to Join Your Sales Team

Throughout this series of articles, we’ve provided frameworks for how to work effectively with your sales team: how to shadow sales calls, how to partner on sales calls, and how...
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The Art of Context Switching

In our previous article, we talked about the costs of context switching, and how to generally prevent context switching However, product managers don’t usually have the...
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Shadowing Your Sales Team

As product managers, we only succeed if our products are adopted That means that we need to know both how to build amazing products as well as how to sell amazing products And...
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How to Prevent Context Switching

Since product managers fill the white space between departments and have so many tasks to juggle, we’re constantly switching between different contexts For example, one...
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Product Managers Are Also Products

When I work with product managers, I strongly believe that the most valuable product they ship is themselves In other words, product managers are also products In fact, I'd go...
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Retrospectives

Product managers aren’t just responsible for shipping a product We’re also responsible for building the engine that builds great products In other words, we build processes,...
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Selecting New Technologies

Every product manager builds their product on top of some set of technologies (commonly known as a tech stack) As customer needs and organizational needs continue to change,...
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Professional Development as a Product Manager

As you continue to grow in your product manager role with new responsibilities, you’ll find that you’re entirely in charge of your career trajectory and professional...
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Stakeholder Empathy

Product managers are fundamentally non-essential to the creation of a viable product - that is, we enable functions to collaborate and prioritize to provide 100x the impact they...
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PMs & Metrics: Bounce Rate

Product managers care deeply about the engagement of their users After all, engagement is an indicator that their product is providing value to users Of course, engagement can...
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Value Propositions for Product Managers

Product managers provide value to their customers through their product offerings Our primary objective is to create so much value for customers that they choose us, stay with...
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An Introduction to Unit Testing and Integration Testing

  As a product manager who works with software engineers, you will definitely witness the various ways code is tested upon completion Testing the end product is...
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What Is a Wireframe?

Need to get a complete understanding of what wireframes are If you are interested in getting in the UX field, you will certainly hear a lot about wireframes Wireframes are...
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Work-Life Balance as a Product Manager

The role of a product manager is to fill in the white space between departments to ensure that the customer receives a product that produces value and that the company has a...
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Internal Release Notes

As product managers, we work with many stakeholders from many different departments within our organization Our stakeholders rely on us to inform them on what’s happening with...
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Maintaining Healthy Backlogs

Product backlogs are an invaluable way to gather ideas and capture inbound bugs from other stakeholders in the organization Not only that, as product managers, we heavily rely...
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How to Succeed with Remote Development

As a product manager, you might work at a product organization that works with remote teams For example, I’ve worked with software development teams based out of India and...
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Empathizing with Engineers

One of the most critical value multipliers that a product manager can bring to the table is the ability to empathize with their engineers  A product manager who deeply...
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Shipping Effective B2B Products

Regardless of background, we as product managers are obligated to know how to ship effective B2B (business-to-business) products After all, technology continues to evolve...
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Switching Costs

Your product’s value to the customer is your benefit-to-cost ratio, also known as return on investment (ROI) Whenever you can provide more benefit through your product or...
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Validating and Executing on Value Propositions

Previously, we dove deep into creating a value proposition that is based on both meaningful customer research and thoughtful consideration of the benefits and costs that your...
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Implementing New Technologies

In our last post, we discussed how to select new technologies for your tech stack As a reminder, this decision is critical to the long-term health of both the product and the...
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How to Sunset a Feature

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference We're starting a new set of...
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Sprint Best Practices

One of the main benefits of working in an Agile fashion is that you can shift your product priorities as the landscape around you changes While this benefit enables you to be...
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Task Management Best Practices

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference We're starting a new set of...
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Introduction to Cohort Analysis

As product managers, it’s critical for us to understand the lasting impact that we have on our users - and one of the easiest ways to do so is through cohort...
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B2B Cohort Analysis

In our previous article, we discussed cohort analyses in the business-to-consumer (B2C) product space We first broke down how cohort analyses enable you to see the difference...
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Customer Support for a Day

As product managers, we solve problems for users - both new users and existing users One of the best ways to get to know existing users better is to work alongside customer...
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Blended Metrics

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference We're starting a new set of...
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PMs & Metrics: Conversion Rate

As a PM, what are some important metrics to measure for your product In each post of this series, we'll be covering a different metric, why this particular metric is important,...
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Crisis Management as a Product Manager

As a product manager, you’re guaranteed to come across at least one large product-related crisis at work, if not multiple ones Therefore, crisis management is a core skill for...
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Product Leadership Best Practices

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference We're starting a new set of...
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Advanced Tactics for Value Propositions

In the first and second articles in this series on value propositions, we discussed how to craft a value proposition, and how to execute it For our final article in the series,...
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Product Strategies for Switching Costs

In our previous article, we discussed the three core categories of switching costs: financial, procedural, relational How might we use switching costs to drive more value from...
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Managing a Product

  Recently one of my co-workers shared an excellent article that explains what exactly a product manager does I think it’s one of the clearest and best articles I've...
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How Handshakes Predict How Fast You Ship

This is a guest post that was originally published by Madhu Punjabi on Medium A mathematical insight into how products get shipped I love the white board I mean,...
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Why Process Matters for B2B Products

Over the past few years as a business-to-business (B2B) product manager, I’ve learned when it comes to the success of a B2B product, process matters far more than technology...
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Data-Driven vs. Data-Informed

Many product organizations have stopped focusing on being data-driven, and are pivoting towards being data-informed instead What’s the difference between the two Let me...
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How Do Product Managers & UX Designers Work Together?

In many companies, the product manager and the UX designer roles go hand in hand This week's post is an introduction to the UX designer role, how it's similar (and different) to...
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PMs & Metrics: Retention Rate

During our last post of the PMs & Metrics series, we covered the details of the conversion rate In today's post, we'll be going over another important metric that PMs should...
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Critical Skills to Develop as a New Product Manager in Your First 6 Months

Members of the PMHQ Slack community regularly host awesome events for product managers to swap tips and learn from one another In San Francisco, Vinay Melwani (Product Manager...
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Product Review Meetings

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference We're starting a new set of...
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Objection Handling for Product Managers

What’s an objection As Merriam-Webster defines it, an objection is “an expression or feeling of disapproval or opposition” - and too often, our customers will have...
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Test Cases

As product managers, we’re responsible not just for performing customer research and user stories, but also for the performance and the behavior of our product Ensuring our...
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Maintaining Feature Parity Across Platforms

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference We're starting a new set of...
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An Intro to the Minimum Viable Product (MVP)

At my company, I frequently hear the term "MVP" being used by PMs, developers, and designers alike What exactly does this mean, and why is it so important for agile software...
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Growth Product Management

I’ve noticed that more and more people have been asking, “what is growth product management” and “is growth product management right for me” These are fantastic...
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Product Management at a Large Company

Product management is such a broad field, with opportunities in companies of all shapes and sizes I recently came across an excellent post about PMing at startups vs PMing at...
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5 Tips for New Product Managers

Starting off as a new product manager might seem daunting There are so many things to learn in such a short period of time, and you're expected to provide the vision and roadmap...
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Feature Prioritization 101

One of the most important responsibilities of a product manager is feature prioritization What is feature prioritization Our last post covered story prioritization using sizing...
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Maintaining a Product After Launch

The launch celebration is over, the product is live, and there's finally time to take a (quick) breather after weeks of intense work But what happens after a product launch The...
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PMs & Metrics: Counter Metrics

While north star metrics are incredibly valuable for creating focus and alignment, they provide even more value when paired with a counter metric What’s a counter metric A...
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The Myths of Product Management

This is a guest post that was originally published by Christina Wodtke on Medium There have been a bunch of articles lately from designers on product management in the...
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Gaining Respect as a Non-Technical PM

If you've been following the PM world even for a bit, you've probably come across the age-old question of how technical product managers should be In many software startups and...
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Opticon 2015: 10 Secrets to Building an Amazing Mobile Testing Roadmap

Over the past couple of days, I’ve had the opportunity to attend Opticon 2015, a huge conference for the experience optimization and testing community Hosted by Optimizely,...
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6 Types of Products That PMs Manage

  I was re-reading the excellent Cracking the PM Interview recently and came across a great topic to discuss for this week's post Product managers manage products of all...
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A/B Testing

  In a previous post about quantitative vs qualitative research, I briefly mentioned A/B testing as a type of quantitative research product managers should be familiar...
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Product Management in an Innovation Lab

I wanted to switch things up a bit this week and share some of my recent experiences as a PM in an innovation lab What are innovation labs These internal labs are typically found...
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What is a User Story?

Today we'll be going over the basics of one of the most important tools a product manager can have A user story is part of the agile methodology and communicates a product...
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4 Recruiting Tips for Students Aspiring to be Product Managers

  Last week I had the opportunity to return to my alma mater to help out with campus recruiting It was both humbling and eye-opening to realize that I was now on the...
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Quantitative vs. Qualitative Research

One of the most important aspects of delivering a solid product is making sure a lot of research goes into the effort Given the limited time and money a project has, it's...
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Top 5 Steps to Ramping Up as a New Product Manager

Like any other job, product management can oftentimes be a very overwhelming experience for any individual joining a new company When I first transitioned into my first product...
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A Primer to Acceptance Test Driven Development (ATDD)

There are quite a few agile development methodologies that lean companies use today Acceptance Test-Driven Development (ATDD) is a popular one that I've had the most experience...
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Who Does a Product Manager Work With?

The role of a product manager is multi-faceted and product managers often work with many different groups of people in a company Of course, the extent to which product managers...
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