Product Manager

Business Analyst to Product Manager: How to Transition

Becoming a product manager is often the ideal career goal for most business analysts today Plus, the ease of career transition nowadays is a big reason why we’re seeing so many...
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13 Product Manager Analytics You Need to Know

Product management is a highly data-driven field Tying tangible numbers to the progression of your product and how your customers see it can reveal useful business insights To...
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13 Most Hilarious Product Manager Jokes

Product management can get very boring at times, especially if your product isn’t something that you’re personally invested in At times, even a product manager’s job needs...
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5 Best Product Manager Conference in 2021

Product management in the software product development space has recently started gaining traction as a bona fide position That has given birth to the concept of a product manager...
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Product Manager Education Requirements to Land a PM Job

The product manager job is one of the most important jobs in the realm of products and services However, landing a PM job can be hard because of product manager education...
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5 Product Manager Goals to Ship Great Products

A product manager’s role is a crucial position in every company that provides products and services Product management ensures that the final customer gets the best versions of...
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3 Best Product Manager Portfolio Examples

A lot of companies tend to do tons of research before hiring product professionals Recruiting a good product team can do wonders for an organization’s products and services...
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Berkeley Product Management Review: Is It Worth it?

If you’re an aspiring entrepreneur who wants to run your own startup or a marketing trainee looking to excel in the trade, product management would be a critical skill in your...
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Stanford Product Management Review: Is it Worth it?

Product management is a fast-developing discipline With the need for fresh and improved talent increasing, product managers have never needed to up their game more Luckily,...
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11 Best Product Roadmap Software 2021: Reviews and Pricing

Having a comprehensive and effective product roadmap can mean the difference between the best products and a complete market failure That’s where modern product roadmap software...
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What is a Great Product Strategy?

The success of any product depends on a number of factors, including the company, features, usability, and more However, none of those factors amount to much if you don’t have a...
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Essential Product Manager Skills in 2021

When I first started in product management, I had no idea what I was doing I had just barely managed to land the job and now that I had gotten my foot in the door, I wasn’t...
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What is a Product Roadmap? And How to Create One

An efficient product roadmap is an integral part of any successful product Effective product managers lead their teams towards a vision of the future, and to do so they lean on...
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Do Product Managers Need a Technical Background?

A common thread around product management involves how technical a product manager should be in order to be effective In this post, we’ll describe the two viewpoints to this...
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What is the Product Manager Career Path? [Ultimate Guide]

Members of the PMHQ Slack community regularly host awesome events for product managers to swap tips and learn from one another In San Francisco, Vinay Melwani (Product Manager...
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What Does an Associate Product Manager Do? Role and Responsibilities

One of the best ways to break into the field of product management is to start as an associate product manager (APM) After all, the associate product manager role is set up as...
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Product Distribution Models

One reason why product management is so complex is that context matters Different product distribution models fundamentally change the way that products are built, validated, and...
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Product Manager vs. Product Marketing Manager: What's the Difference?

What's the difference between a product manager (PM) and a product marketing manager (PMM) After all, both are responsible for product launches of customer-facing products,...
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What is the Agile Methodology?

Earlier this week, we discussed the Waterfall methodology and today we're going to go over another popular methodology in the industry called Agile Agile is an extremely iterative...
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What is a Product Manager? Roles and Responsibilities

I can’t count the number of times I’ve been asked: “What is a product manager, and how do I become one” I’m always fascinated by this question, because the person...
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How to Become a Great Product Manager without Experience

Becoming a product manager is a frustrating chicken and egg problem Companies like to hire people with prior product management experience and it’s hard to get prior experience...
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Product Owner vs Product Manager: What's the Difference?

Many people tend to use the terms product manager and product owner interchangeably This could be due to the abundance of startups and small companies, where the product owner...
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Day in the Life of a B2B Product Manager

This article is a sequel to our popular post, Day in the Life of a Product Manager There are many different flavors of product management, especially since product manager...
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So You're a New Product Manager, Now What?

If you’re reading this article, congratulations! You’ve pulled together a compelling resume, you've studied your behavioral questions, you’ve practiced your case questions,...
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How to Decide if You Need an MBA as a Product Manager

One of the most common questions I get asked is, “do you recommend that I get an MBA (Master’s of Business Administration) to become a product manager” My answer is,...
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Day in the Life of a Platform Product Manager

This article is a sequel to our popular post, Day in the Life of a Product Manager There are many different flavors of product management, especially since product manager...
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Testing Best Practices

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference We're starting a new set of...
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How to Work with Stakeholders as a PM

Apart from the day-to-day responsibilities, PMs must learn the skill of partnering with stakeholders Stakeholder management is a highly underrated skill that's often overlooked in...
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The Critical Path Method for Product Managers

Product managers are always juggling lots of initiatives at once, so it’s crucial for product managers to know how to effectively manage projects and deadlines In my own journey...
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Interviewing with Engineering Managers

As part of the product manager interview process, you’ll find that you’ll be interviewing with engineering managers quite regularly After all, product managers work closely...
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Effective User Interviews

As a product manager, your objective is to create products that solve user pain To solve the pain of your users, you need to understand them first - and user interviews are a...
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Effective Meetings for Product Managers

Nearly every product manager I’ve ever spoken with has the exact same situation - calendars filled entirely with meetings There’s a reason why we have so many meetings as...
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Configuration vs. Customization

Product managers who build B2B products have all faced the problem before: a large customer needs the product to work in a particular way that isn’t currently supported So,...
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Product Manager Interview: The Product Design Question

A product manager's core responsibilities include working with a team to design, build, ship, and continuously improve a product During product manager interviews, most companies...
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What is the Waterfall Model?

Interested in learning about the most traditional and foundational software development processes    The waterfall methodology is a linear project management approach that...
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What Does a Product Manager Do? [A Day in the Life]

As product managers, the one question that we get asked every now and then is: "What does a product manager do, anyway" Unfortunately, many of us still stutter while answering...
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Product Manager vs Project Manager: What's the Difference?

What's the difference between product manager vs project manager It certainly doesn't help that both are named so similarly, and I can't tell you the number of times I've been...
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Driving Sales Calls as a Product Manager

Product managers win when their products are adopted Therefore, half of the battle is building amazing products, and the other half of the battle is selling amazing products...
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De-risking Your Journey to Product Management

Product managers are multiplicative, not additive In other words, we set the direction for others to take - and if we take them in the wrong direction, then we put the company at...
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Partnering On Sales Calls

In our previous article, we discussed how to shadow your sales team to uncover new insights about your product While shadowing your sales team can be incredibly valuable, you...
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When to Join Your Sales Team

Throughout this series of articles, we’ve provided frameworks for how to work effectively with your sales team: how to shadow sales calls, how to partner on sales calls, and how...
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The Art of Context Switching

In our previous article, we talked about the costs of context switching, and how to generally prevent context switching However, product managers don’t usually have the...
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Shadowing Your Sales Team

As product managers, we only succeed if our products are adopted That means that we need to know both how to build amazing products as well as how to sell amazing products And...
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How to Prevent Context Switching

Since product managers fill the white space between departments and have so many tasks to juggle, we’re constantly switching between different contexts For example, one...
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Product Managers Are Also Products

When I work with product managers, I strongly believe that the most valuable product they ship is themselves In other words, product managers are also products In fact, I'd go...
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Retrospectives

Product managers aren’t just responsible for shipping a product We’re also responsible for building the engine that builds great products In other words, we build processes,...
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Selecting New Technologies

Every product manager builds their product on top of some set of technologies (commonly known as a tech stack) As customer needs and organizational needs continue to change,...
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Professional Development as a Product Manager

As you continue to grow in your product manager role with new responsibilities, you’ll find that you’re entirely in charge of your career trajectory and professional...
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Stakeholder Empathy

Product managers are fundamentally non-essential to the creation of a viable product - that is, we enable functions to collaborate and prioritize to provide 100x the impact they...
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PMs & Metrics: Bounce Rate

Product managers care deeply about the engagement of their users After all, engagement is an indicator that their product is providing value to users Of course, engagement can...
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Value Propositions for Product Managers

Product managers provide value to their customers through their product offerings Our primary objective is to create so much value for customers that they choose us, stay with...
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An Introduction to Unit Testing and Integration Testing

  As a product manager who works with software engineers, you will definitely witness the various ways code is tested upon completion Testing the end product is...
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Product Manager Interview: Prioritization Question

Every new feature or product your team works on is an opportunity cost for the company As a product manager, it is absolutely critical that you fully understand your customer...
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Product Q&A with Hunter Walk

Hunter Walk is a Co-founder and Partner at Homebrew, a seed-stage venture fund investing in mission-driven founders seeking to enable the bottoms up economy - helping businesses,...
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What Is a Wireframe?

Need to get a complete understanding of what wireframes are If you are interested in getting in the UX field, you will certainly hear a lot about wireframes Wireframes are...
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Work-Life Balance as a Product Manager

The role of a product manager is to fill in the white space between departments to ensure that the customer receives a product that produces value and that the company has a...
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Product Q&A with Romy Macasieb

Romy Macasieb About: Romy Macasieb is the VP of Product Management at Walker & Brands reporting directly to Tristan Walker, Founder & CEO He manages the FORM &...
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Internal Release Notes

As product managers, we work with many stakeholders from many different departments within our organization Our stakeholders rely on us to inform them on what’s happening with...
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Maintaining Healthy Backlogs

Product backlogs are an invaluable way to gather ideas and capture inbound bugs from other stakeholders in the organization Not only that, as product managers, we heavily rely...
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30 Questions to Determine if the Product Manager Job is Right For You

This is a guest post that was originally published by Stephanie Oh on StephOhSays Are you considering a career in Product Management, but feeling lost as to how...
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How to Succeed with Remote Development

As a product manager, you might work at a product organization that works with remote teams For example, I’ve worked with software development teams based out of India and...
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Product Q&A with Jackie Bavaro

  Jackie Bavaro About: Before Asana was a publicly available product, Jackie Bavaro was guiding the company’s product decisions behind the scenes as the company's...
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Product Manager Interview: Improve a Product

Another common question that is frequently asked during product manager interviews is “How would you improve X product” While the product design question asks you to...
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Product Development Q&A and Best Practices

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference We're starting a new set of...
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Product Manager Interview: Pre-Interview Research

As a product manager, you will be expected to know quite a few different areas of knowledge Not only are you required to become a domain expert in the product that you'll own, but...
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Empathizing with Engineers

One of the most critical value multipliers that a product manager can bring to the table is the ability to empathize with their engineers  A product manager who deeply...
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Product Manager Interview: The Weakness Question

Self-awareness is a critical trait for all product managers to have So, it makes sense for companies to test for self-awareness as part of the interview process One way to test...
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Shipping Effective B2B Products

Regardless of background, we as product managers are obligated to know how to ship effective B2B (business-to-business) products After all, technology continues to evolve...
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Switching Costs

Your product’s value to the customer is your benefit-to-cost ratio, also known as return on investment (ROI) Whenever you can provide more benefit through your product or...
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Validating and Executing on Value Propositions

Previously, we dove deep into creating a value proposition that is based on both meaningful customer research and thoughtful consideration of the benefits and costs that your...
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Implementing New Technologies

In our last post, we discussed how to select new technologies for your tech stack As a reminder, this decision is critical to the long-term health of both the product and the...
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How to Sunset a Feature

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference We're starting a new set of...
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Sprint Best Practices

One of the main benefits of working in an Agile fashion is that you can shift your product priorities as the landscape around you changes While this benefit enables you to be...
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Product Manager Interview: The Failure Question

I’ve found that no matter what, part of the product manager interview process involves asking the failure question to prospective candidates The popular failure question...
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Task Management Best Practices

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference We're starting a new set of...
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Introduction to Cohort Analysis

As product managers, it’s critical for us to understand the lasting impact that we have on our users - and one of the easiest ways to do so is through cohort...
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B2B Cohort Analysis

In our previous article, we discussed cohort analyses in the business-to-consumer (B2C) product space We first broke down how cohort analyses enable you to see the difference...
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Customer Support for a Day

As product managers, we solve problems for users - both new users and existing users One of the best ways to get to know existing users better is to work alongside customer...
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Product Manager Interview: Create a Product Roadmap

One of the core responsibilities as a product manager is to determine the long-term strategy for their product To do so, product managers create product roadmaps to orient...
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Product Manager Interview: Analyze a Metric Change

One core responsibility of a product manager is to analyze the performance of their product After all, by analyzing product performance, product managers can drive impact...
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Blended Metrics

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference We're starting a new set of...
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PMs & Metrics: Conversion Rate

As a PM, what are some important metrics to measure for your product In each post of this series, we'll be covering a different metric, why this particular metric is important,...
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Product Manager Interview: Create a New Product

As you might imagine, creating a new product is an extremely broad and open-ended topic that can quickly get out of hand If an interviewer asks you to walk through how you might...
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How I Became a Product Manager

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference We're starting a new set of...
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PMs & Metrics: Net Promoter Score (NPS)

During our last post of the PMs & Metrics series, we covered the details of retention rate In today’s post, we’ll be going over another important metric that PMs should be...
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Product Manager Interview: The Favorite Product Question

One commonly asked question during product manager interviews is: "What's your favorite product and why" At first glance, it seems like a harmless question and oftentimes...
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Crisis Management as a Product Manager

As a product manager, you’re guaranteed to come across at least one large product-related crisis at work, if not multiple ones Therefore, crisis management is a core skill for...
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The Gift of Product Mentorship

One of the biggest gifts I've received in my life is product mentorship Honestly, without mentorship, I would not be who I am today Regardless of your seniority, product...
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Product Leadership Best Practices

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference We're starting a new set of...
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Advanced Tactics for Value Propositions

In the first and second articles in this series on value propositions, we discussed how to craft a value proposition, and how to execute it For our final article in the series,...
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Product Strategies for Switching Costs

In our previous article, we discussed the three core categories of switching costs: financial, procedural, relational How might we use switching costs to drive more value from...
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How To Build A Product Roadmap Everyone Understands  

This is a guest post that was originally published by Andrea Saez on ProdPad Up until recently, no one really knew what product roadmaps were supposed to look like, but we all...
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Managing a Product

  Recently one of my co-workers shared an excellent article that explains what exactly a product manager does I think it’s one of the clearest and best articles I've...
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The Product Manager Interview Process at Large Tech Companies

This is a guest post from our PMHQ Advisor, Fernando Delgado Context I worked at Google for 5+ years, where I interviewed over 150 PM candidates I then worked at Yahoo for 3...
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How Handshakes Predict How Fast You Ship

This is a guest post that was originally published by Madhu Punjabi on Medium A mathematical insight into how products get shipped I love the white board I mean,...
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Why Process Matters for B2B Products

Over the past few years as a business-to-business (B2B) product manager, I’ve learned when it comes to the success of a B2B product, process matters far more than technology...
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Product Q&A with Marty Cagan

Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty...
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Data-Driven vs. Data-Informed

Many product organizations have stopped focusing on being data-driven, and are pivoting towards being data-informed instead What’s the difference between the two Let me...
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How Do Product Managers & UX Designers Work Together?

In many companies, the product manager and the UX designer roles go hand in hand This week's post is an introduction to the UX designer role, how it's similar (and different) to...
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PMs & Metrics: Retention Rate

During our last post of the PMs & Metrics series, we covered the details of the conversion rate In today's post, we'll be going over another important metric that PMs should...
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Critical Skills to Develop as a New Product Manager in Your First 6 Months

Members of the PMHQ Slack community regularly host awesome events for product managers to swap tips and learn from one another In San Francisco, Vinay Melwani (Product Manager...
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Product Q&A with Wyatt Jenkins

Wyatt Jenkins is a product and business leader with a passion for building products that customers love Before diving headfirst into the product world, Wyatt was a professional...
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Product Q&A with Zack Onisko

  Zack Onisko About: Zack Onisko is the CEO of Dribbble which is one of the leading communities for designers with millions of visitors per month with zero...
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Product Review Meetings

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference We're starting a new set of...
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Objection Handling for Product Managers

What’s an objection As Merriam-Webster defines it, an objection is “an expression or feeling of disapproval or opposition” - and too often, our customers will have...
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Test Cases

As product managers, we’re responsible not just for performing customer research and user stories, but also for the performance and the behavior of our product Ensuring our...
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Maintaining Feature Parity Across Platforms

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference We're starting a new set of...
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An Intro to the Minimum Viable Product (MVP)

At my company, I frequently hear the term "MVP" being used by PMs, developers, and designers alike What exactly does this mean, and why is it so important for agile software...
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What is Growth Product Management?

I’ve noticed that more and more people have been asking, “what is growth product management” and “is growth product management right for me” These are fantastic...
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Product Management at a Large Company

Product management is such a broad field, with opportunities in companies of all shapes and sizes I recently came across an excellent post about PMing at startups vs PMing at...
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5 Tips for New Product Managers

Starting off as a new product manager might seem daunting There are so many things to learn in such a short period of time, and you're expected to provide the vision and roadmap...
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How I Got Hooked on Product Management

This is a guest post that was originally published by Evgeny Lazarenko on Medium “I’m a Product Manager at TradeGecko, an inventory management SaaS-based in Singapore This...
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Maintaining a Product After Launch

The launch celebration is over, the product is live, and there's finally time to take a (quick) breather after weeks of intense work But what happens after a product launch The...
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19 Lessons I Learned During My First Year as a Product Manager

This is a guest post that was originally published by Manas Saloi on LinkedIn 2015 was a big year for me professionally I transitioned from coding to product management While...
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What is Effective Altruism? A Guide for Product Managers

Product managers seek to find and address the pain of others - so it’s no wonder that some of the most altruistic and philanthropic people I know are product managers! In...
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PMs & Metrics: Counter Metrics

While north star metrics are incredibly valuable for creating focus and alignment, they provide even more value when paired with a counter metric What’s a counter metric A...
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How to Find a Product Manager Job

One of the most frequent questions I get is, “how can I find a product manager job” I have good news for you: as software continues to eat the world, the need for talented...
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IN PROGRESS - Product Manager Interviews vs. Management Consulting Interviews

THIS ARTICLE IS ONLY HALFWAY DONE PLEASE IGNORE FOR NOW highlight similarities, differences Misconceptions About the Interview Let's also talk about what information is...
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Product Q&A with Jeff Morris Jr.

  Jeff Morris Jr About: Jeff is the Director of Product Management (Revenue) at Tinder, where he leads revenue products including Tinder Gold, Tinder Plus, a la carte...
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Product Q&A with Kenneth Berger

  Kenneth Berger About: Kenneth Berger has spent 10+ years leading tech products through the full product lifecycle He was the first product manager at Slack,...
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Product Q&A with Howie Liu

Howie Liu About: Howie Liu is the co-founder and CEO of collaboration platform Airtable, which is used by over 30,000 organizations including Airbnb, LinkedIn, Condé Nast,...
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Product Q&A with Spenser Skates

  Spenser Skates About: Spenser is the co-founder and CEO of Amplitude, a product analytics software that helps businesses understand their users' behavior so they can...
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Product Q&A with Jess Lee

Jess Lee About: Jess Lee is an investing partner at Sequoia Capital and is the venture capital firm’s first female partner in the US in 44 years of...
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Product Q&A with Josh Elman

Josh Elman About: Josh Elman is a Partner at Greylock Partners who invests in entrepreneurs building social networks and platforms, mobile apps, new media, and connected...
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Product Q&A with Yardley Ip

  About: Yardley Ip is the General Manager of Trulia Rentals at Group where she oversees product management and marketing for the rentals business She is on the...
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Product Q&A with David Cancel

About: David Cancel is the founder and CEO of Drift, a messaging app that helps sales and customer success teams connect with their customers Prior to Drift, David was the Chief...
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