Product Manager

PMs & Metrics: Counter Metrics

While north star metrics are incredibly valuable for creating focus and alignment, they provide even more value when paired with a counter metric What’s a counter metric A...
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Growth Product Management

I’ve noticed that more and more people have been asking, “what is growth product management” and “is growth product management right for me” These are fantastic...
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Product Manager Jobs

One of the most frequent questions I get is, “how can I find a product manager job” I have good news for you: as software continues to eat the world, the need for talented...
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Empathizing with Engineers

One of the most critical value multipliers that a product manager can bring to the table is the ability to empathize with their engineers  A product manager who deeply...
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Product Distribution Models

One reason why product management is so complex is because context matters Different product distribution models fundamentally change the way that products are built, validated,...
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B2B Cohort Analysis

In our previous article, we discussed cohort analyses in the business-to-consumer (B2C) product space We first broke down how cohort analyses enable you to see the difference...
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Introduction to Cohort Analysis

As product managers, it’s critical for us to understand the lasting impact that we have on our users - and one of the easiest ways to do so is through cohort...
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Test Cases

As product managers, we’re responsible not just for performing customer research and writing user stories, but also for the performance and the behavior of our product Ensuring...
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Product Q&A with Wyatt Jenkins

Wyatt Jenkins is a product and business leader with a passion for building products that customers love Before diving headfirst into the product world, Wyatt was a professional...
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The Art of Context Switching

In our previous article, we talked about the costs of context switching, and how to generally prevent context switching However, product managers don’t usually have the...
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How to Prevent Context Switching

Since product managers fill the white space between departments and have so many tasks to juggle, we’re constantly switching between different contexts For example, one...
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When to Join Your Sales Team

Throughout this series of articles, we’ve provided frameworks for how to work effectively with your sales team: how to shadow sales calls, how to partner on sales calls, and how...
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Partnering On Sales Calls

In our previous article, we discussed how to shadow your sales team to uncover new insights about your product While shadowing your sales team can be incredibly valuable, you...
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Shadowing Your Sales Team

As product managers, we only succeed if our products are adopted That means that we need to know both how to build amazing products as well as how to sell amazing products And...
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Stakeholder Empathy

Product managers are fundamentally non-essential to the creation of a viable product - that is, we enable functions to collaborate and prioritize to provide 100x the impact they...
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Configuration vs. Customization

Product managers who build B2B products have all faced the problem before: a large customer needs the product to work in a particular way that isn’t currently supported So,...
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Switching Costs

Your product’s value to the customer is your benefit-to-cost ratio, also known as return on investment (ROI) Whenever you can provide more benefit through your product, or...
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Retrospectives

Product managers aren’t just responsible for shipping a product We’re also responsible for building the engine that builds great products In other words, we build processes,...
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PMs & Metrics: Bounce Rate

Product managers deeply about the engagement of their users After all, engagement is an indicator that their product is providing value to users Of course, engagement can be...
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Effective User Interviews

As a product manager, your objective is to create products that solve user pain To solve the pain of your users, you need to understand them first - and user interviews are a...
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Product Q&A with Marty Cagan

Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty...
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Shipping Effective B2B Products

Regardless of background, we as product managers are obligated to know how to ship effective B2B (business-to-business) products After all, technology continues to evolve...
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Customer Support for a Day

As product managers, we solve problems for users - both new users and existing users One of the best ways to get to know existing users better is to work alongside customer...
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Product Managers Are Also Products

When I work with product managers, I strongly believe that the most valuable product they ship is themselves In other words, product managers are also products In fact, I'd go...
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Data-Driven vs. Data-Informed

Many product organizations have stopped focusing on being data-driven, and are pivoting towards being data-informed instead What’s the difference between the two Let me...
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How to Sunset a Feature

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference We're starting a new set of...
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Internal Release Notes

As product managers, we work with many stakeholders from many different departments within our organization Our stakeholders rely on us to inform them on what’s happening with...
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Task Management Best Practices

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference We're starting a new set of...
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Testing Best Practices

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference We're starting a new set of...
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Sprint Best Practices

One of the main benefits of working in an Agile fashion is that you can shift your product priorities as the landscape around you changes While this benefit enables you to be...
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Product Q&A with Hunter Walk

Hunter Walk is a Co-founder and Partner at Homebrew, a seed-stage venture fund investing in mission-driven founders seeking to enable the bottoms up economy - helping businesses,...
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Implementing New Technologies

In our last post, we discussed how to select new technologies for your tech stack As a reminder, this decision is critical to the long-term health of both the product and the...
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Selecting New Technologies

Every product manager builds their product on top of some set of technologies (commonly known as a tech stack) As customer needs and organizational needs continue to change,...
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Maintaining Healthy Backlogs

Product backlogs are an invaluable way to gather ideas and capture inbound bugs from other stakeholders in the organization Not only that, as product managers, we heavily rely...
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Product Q&A with Jackie Bavaro

Jackie Bavaro About: Before Asana was a publicly available product, Jackie Bavaro was guiding the company’s product decisions behind the scenes as the 's first product...
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Blended Metrics

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference We're starting a new set of...
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Product Leadership Best Practices

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference We're starting a new set of...
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Product Review Meetings

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference We're starting a new set of...
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The Gift of Product Mentorship

One of the biggest gifts I've received in my life is product mentorship Honestly, without mentorship, I would not be who I am today Regardless of your seniority, product...
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Product Q&A with Romy Macasieb

Romy Macasieb About: Romy Macasieb is the VP of Product Management at Walker & Brands reporting directly to Tristan Walker, Founder & CEO He manages the FORM &...
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How I Became a Product Manager

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference We're starting a new set of...
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Product Q&A with Zack Onisko

Zack Onisko About: Zack Onisko is the CEO of Dribbble which is one of the leading communities for designers with millions of visitors per month with zero marketing Zack...
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Product Q&A with Jeff Morris Jr.

Jeff Morris Jr About: Jeff is the Director of Product Management (Revenue) at Tinder, where he leads revenue products including Tinder Gold, Tinder Plus, a la carte...
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Product Q&A with Kenneth Berger

Kenneth Berger About: Kenneth Berger has spent 10+ years leading tech products through the full product lifecycle He was the first product manager at Slack, responsible...
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Product Q&A with Howie Liu

Howie Liu About: Howie Liu is the co-founder and CEO of collaboration platform Airtable, which is used by over 30,000 organizations including Airbnb, , Condé Nast, ,...
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Product Q&A with Spenser Skates

Spenser Skates About: Spenser is the co-founder and CEO of Amplitude, a product analytics software that helps businesses understand their users' behavior so they can build...
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Product Q&A with Jess Lee

Jess Lee About: Jess Lee is an investing partner at Sequoia Capital and is the venture capital firm’s first female partner in the US in 44 years of...
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Product Q&A with Josh Elman

Josh Elman About: Josh Elman is a Partner at Greylock Partners who invests in entrepreneurs building social networks and platforms, mobile apps, new media, and connected...
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Product Q&A with Yardley Ip

About: Yardley Ip is the General Manager of Trulia Rentals at Zillow Group where she oversees product management and marketing for the rentals business She is on the...
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Product Q&A with David Cancel

About: David Cancel is the founder and CEO of Drift, a messaging app that helps sales and customer success teams connect with their customers Prior to Drift, David was the...
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Product Q&A with Ellen Chisa

Ellen Chisa About: Ellen Chisa is the VP of Product of Lola She is also a Product Advisor at Flybridge Capital and an instructor of Product Management and Interface...
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Product Q&A with Brandon Chu

About: Brandon is a Sr Product Manager at Shopify, where he currently splits his time leading conversational commerce products (selling through messaging) and building the...
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Product Q&A with Punit Soni

Punit Soni About: Punit was until recently at Flipkart (India’s largest ecommerce company) as their Chief Product Officer In this role, he led the product definition...
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Product Q&A with Justin Watt

Justin Watt About: While attending university for psychology, Justin ventured in to project & product management where he took part in internal products creation for Shaw...
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Product Q&A with Nils Davis

For those who are unaware, AMA stands for ‘Ask Me Anything’ where you’ll have the chance to ask our featured guest any question you’d like Our product guest of honor...
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The Myths of Product Management

This is a guest post that was originally published by Christina Wodtke on Medium There have been a bunch of articles lately from designers on product management in the...
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PMs & Metrics: Retention Rate

During our last post of the PMs & Metrics series, we covered the details of the conversion rate In today's post, we'll be going over another important metric that PMs should...
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5 Tips for New Product Managers

Starting off as a new product manager might seem daunting There are so many things to learn in such a short period of time, and you're expected to provide the vision and roadmap...
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PMs & Metrics: Conversion Rate

As a PM, what are some important metrics to measure for your product In each post of this series we'll be covering a different metric, why this particular metric is important,...
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A/B Testing

  In a previous post about quantitative vs qualitative research, I briefly mentioned A/B testing as a type of quantitative research product managers should be familiar...
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What is a User Story?

  Today we'll be going over the basics of one of the most important tools a product manager can have A user story is part of the agile methodology and communicates a...
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What is the Agile Methodology?

  Earlier this week, we discussed the Waterfall methodology and today we're going to go over another popular methodology in the industry called Agile Agile is an...
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What is the Waterfall Methodology?

  When starting new projects, companies face a decision of choosing which development methodology to use and one methodology that has historically been very popular is the...
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What Is a Wireframe?

Wireframes are a huge part of the website or mobile app design process In layman's terms, wireframes are essentially the blueprints that communicate the structure of the site or...
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Managing a Product

  Recently one of my co-workers shared an excellent article that explains what exactly a product manager does I think it’s one of the clearest and best articles I've...
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