Product Manager

A/B Testing

  In a previous post about quantitative vs qualitative research, I briefly mentioned A/B testing as a type of quantitative research product managers should be familiar...
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What is a Product Roadmap? And How to Create One

An efficient product roadmap is an integral part of any successful product Effective product managers lead their teams towards a vision of the future, and to do so they lean on...
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6 Types of Products That PMs Manage

I was re-reading the excellent Cracking the PM Interview recently and came across a great topic to discuss for this week's post Product managers manage products of all shapes...
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PMs & Metrics: Conversion Rate

As a PM, what are some important metrics to measure for your product In each post of this series, we'll be covering a different metric, why this particular metric is important,...
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Product Manager vs. Product Marketing Manager: What's the Difference?

What's the difference between a product manager (PM) and a product marketing manager (PMM) After all, both are responsible for product launches of customer-facing products,...
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Product Management in an Innovation Lab

I wanted to switch things up a bit this week and share some of my recent experiences as a PM in an innovation lab What are innovation labs These internal labs are typically found...
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4 Recruiting Tips for Students Aspiring to be Product Managers

Last week I had the opportunity to return to my alma mater to help out with campus recruiting It was both humbling and eye-opening to realize that I was now on the other side of...
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IN PROGRESS - Product Manager Interviews vs. Management Consulting Interviews

THIS ARTICLE IS ONLY HALFWAY DONE PLEASE IGNORE FOR NOW highlight similarities, differences Misconceptions About the Interview Let's also talk about what information is...
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5 Tips for New Product Managers

Starting off as a new product manager might seem daunting There are so many things to learn in such a short period of time, and you're expected to provide the vision and roadmap...
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Product Management at a Large Company

Product management is such a broad field, with opportunities in companies of all shapes and sizes I recently came across an excellent post about PMing at startups vs PMing at...
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An Intro to the Minimum Viable Product (MVP)

At my company, I frequently hear the term "MVP" being used by PMs, developers, and designers alike What exactly does this mean, and why is it so important for agile software...
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Do Product Managers Need a Technical Background?

A common thread around product management involves how technical a product manager should be in order to be effective In this post, we’ll describe the two viewpoints to this...
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A Primer to Acceptance Test Driven Development (ATDD)

There are quite a few agile development methodologies that lean companies use today Acceptance Test-Driven Development (ATDD) is a popular one that I've had the most experience...
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An Introduction to Unit Testing and Integration Testing

As a product manager who works with software engineers, you will definitely witness the various ways code is tested upon completion Testing the end product is absolutely...
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Opticon 2015: 10 Secrets to Building an Amazing Mobile Testing Roadmap

Over the past couple of days, I’ve had the opportunity to attend Opticon 2015, a huge conference for the experience optimization and testing community Hosted by Optimizely,...
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How to Work With Stakeholders as a PM

Apart from the day-to-day responsibilities, PMs must learn the skill of partnering with stakeholders Stakeholder management is a highly underrated skill that's often overlooked in...
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What is the Agile Methodology?

Earlier this week, we discussed the Waterfall methodology and today we're going to go over another popular methodology in the industry called Agile Agile is an extremely iterative...
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Managing a Product

  Recently one of my co-workers shared an excellent article that explains what exactly a product manager does I think it’s one of the clearest and best articles I've...
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Maintaining a Product After Launch

The launch celebration is over, the product is live, and there's finally time to take a (quick) breather after weeks of intense work But what happens after a product launch The...
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PMs & Metrics: Counter Metrics

While north star metrics are incredibly valuable for creating focus and alignment, they provide even more value when paired with a counter metric What’s a counter metric A...
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What is Effective Altruism? A Guide for Product Managers

Product managers seek to find and address the pain of others - so it’s no wonder that some of the most altruistic and philanthropic people I know are product managers! In...
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Interviewing with Engineering Managers

As part of the product manager interview process, you’ll find that you’ll be interviewing with engineering managers quite regularly After all, product managers work closely...
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What is a Product Manager? Roles and Responsibilities

I can’t count the number of times I’ve been asked: “What is a product manager, and how do I become one” I’m always fascinated by this question, because the person...
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Quantitative vs. Qualitative Research

One of the most important aspects of delivering a solid product is making sure a lot of research goes into the effort Given the limited time and money a project has, it's...
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Product Q&A with Kenneth Berger

  Kenneth Berger About: Kenneth Berger has spent 10+ years leading tech products through the full product lifecycle He was the first product manager at Slack,...
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2015 Annual Report for Product Managers

This is a guest post that was originally published by Paul Jackson on his blog The article can now be found here I’ll try to keep it brief 2015 was a colossal year for...
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Who Does a Product Manager Work With?

The role of a product manager is multi-faceted and product managers often work with many different groups of people in a company Of course, the extent to which product managers...
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Product Q&A with Jeff Morris Jr.

  Jeff Morris Jr About: Jeff is the Director of Product Management (Revenue) at Tinder, where he leads revenue products including Tinder Gold, Tinder Plus, a la carte...
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Product Q&A with Yardley Ip

  About: Yardley Ip is the General Manager of Trulia Rentals at Group where she oversees product management and marketing for the rentals business She is on the...
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Product Q&A with Fernando Delgado

  Fernando Delgado About: Fernando Delgado started his PM career at Google as an Associate Product Manager Over the 5 and a half years he spent there, he had the...
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Gaining Respect as a Non-Technical PM

If you've been following the PM world even for a bit, you've probably come across the age-old question of how technical product managers should be In many software startups and...
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How Do Product Managers & UX Designers Work Together?

In many companies, the product manager and the UX designer roles go hand in hand This week's post is an introduction to the UX designer role, how it's similar (and different) to...
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Product Manager Interview: Create a New Product

As you might imagine, creating a new product is an extremely broad and open-ended topic that can quickly get out of hand If an interviewer asks you to walk through how you might...
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Product Q&A with Ellen Chisa

Ellen Chisa About: Ellen Chisa is the VP of Product of Lola She is also a Product Advisor at Flybridge Capital and an instructor of Product Management and Interface Design...
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How I Became a Product Manager

In the PMHQ Slack community, we regularly get thought-provoking questions that we feel should be explored in-depth and documented for future reference We're starting a new set of...
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PMs & Metrics: Net Promoter Score (NPS)

During our last post of the PMs & Metrics series, we covered the details of retention rate In today’s post, we’ll be going over another important metric that PMs should be...
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Product Manager Interview: The Favorite Product Question

One commonly asked question during product manager interviews is: "What's your favorite product and why" At first glance, it seems like a harmless question and oftentimes...
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Should You Become a Product Manager?

A lot of our readers have been asking for advice on whether or not product management is the career for them I thought I'd first lay out a few points about common...
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Crisis Management as a Product Manager

As a product manager, you’re guaranteed to come across at least one large product-related crisis at work, if not multiple ones Therefore, crisis management is a core skill for...
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Essential Product Manager Skills in 2022

When I first started in product management, I had no idea what I was doing I had just barely managed to land the job and now that I had gotten my foot in the door, I wasn’t...
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Product Q&A with Punit Soni

  Punit Soni About: Punit was until recently at Flipkart (India’s largest ecommerce ) as their Chief Product Officer In this role, he led the product definition and...
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How To Build A Product Roadmap Everyone Understands  

This is a guest post that was originally published by Andrea Saez on ProdPad Up until recently, no one really knew what product roadmaps were supposed to look like, but we all...
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Product Q&A with David Cancel

About: David Cancel is the founder and CEO of Drift, a messaging app that helps sales and customer success teams connect with their customers Prior to Drift, David was the Chief...
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How to Become a Great Product Manager without Experience

Becoming a product manager is a frustrating chicken and egg problem Companies like to hire people with prior product management experience and it’s hard to get prior experience...
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What is a User Story?

Today we'll be going over the basics of one of the most important tools a product manager can have A user story is part of the agile methodology and communicates a product...
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Product Q&A with Nils Davis

For those who are unaware, AMA stands for ‘Ask Me Anything’ where you’ll have the chance to ask our featured guest any question you’d like Our product guest of honor...
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How I Got Hooked on Product Management

This is a guest post that was originally published by Evgeny Lazarenko on Medium “I’m a Product Manager at TradeGecko, an inventory management SaaS-based in Singapore This...
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Product Q&A with Paul Rosania

Paul Rosania About: Paul is the Product Lead for Core Product at Slack He was previously a Group Product Manager at where he ran the team responsible for the Home...
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The Gift of Product Mentorship

One of the biggest gifts I've received in my life is product mentorship Honestly, without mentorship, I would not be who I am today Regardless of your seniority, product...
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