Best 10 Product Management Software 2021: Reviews and Pricing

Updated on March 12th, 2021
Best 10 Product Management Software 2021: Reviews and Pricing

Modern product management is all about cutting out redundancies, making processes smarter, and more efficient. With automation and machine learning taking over legacy systems, more and more product teams are having to adapt to new operational methods. This is where product management software comes in.

From tracking tasks to keeping time, and even identifying redundant processes, product management software has revolutionized how teams approach building and launching. 

In this article, we'll go over the 10 best product management software and their pricing, as well as how to choose the best management software for your product teams.

Let’s get started!

What is Product Management Software?

Product management software is a type of enterprise application that helps manage the processes and tasks associated with product development. It can be used to organize, plan, and execute projects from start to finish.

Product management software integrates business intelligence and analytics tools for reporting on KPIs such as sales forecasts, market trends, customer insights, budgeting, and forecasting. The tool may also help streamline data collection by gathering information about competitors' activities in real-time - this could include price changes or promotional offers so you know what your competitor's next move will be before they make it.

You can use the information collected within the project management platform to make decisions more efficiently because you have access to all the relevant data at once instead of having to look through different reports or company databases.

Top 10 Product Management Software for 2021

Whether you're simply looking to collaborate with team members on a project, or be remotely involved in the process throughout the product roadmap, here are the 10 top product management software to help you do that.

1. Asana

Asana is a project and product management software that's preferred by companies of all sizes, especially those with a large number of ongoing tasks. 

Designed as a collaboration tool, it lets you and your internal team members connect from anywhere in the world, letting you work together and manage product teams more effectively.

The platform has a host of features that help guide a modern product strategy and keep track of stakeholder responsibilities throughout the product lifecycle. 

Asana features multiple ways to visualize the workspace and individual responsibilities, including Gantt charts and other custom lists, team workflow organizers, and a messaging feature for quicker communication.

Pros

  • Good user experience for product managers and other stakeholders
  • A versatile and useful calendar feature for timed development and deadline monitoring
  • Seamless new product integration into the current team structure
  • Ideal for agile teams and SCRUM product development 

Cons

  • Too many extra features that smaller teams might not need
  • No time-tracking option
  • You can assign only one person to a task

Pricing

Asana has four plans that are priced as follows:

Basic: $0 (Free to use, with limited functionality)

Premium: $10.99 per user/month (billed annually)

Business: $24.99 per user/month (billed annually)

Overall, Asana is a good option for startups and teams of up to 15 people that are looking for a solid product development and road-mapping tool. 

For more information and to subscribe, visit Asana.

2. Jira

Jira is a SaaS product and project management software that's part of the Atlassian family of software development aides. 

The software manages to integrate a large number of features and bring them conveniently under one roof, helping agile product owners and executives oversee ongoing projects and monitor development teams from start to finish.

With Jira, product teams can create stories, plan build sprints, conduct Q&As, and track resolutions in real-time. As a project management platform, Jira is optimized for quicker ticketing and resolution. 

The software also functions as a business intelligence tool, albeit with limited functionality.

Pros

  • Clear and crisp commitment tracking (with the help of webhook)
  • Easy integration with ERPs
  • Versatile and adaptable into teams of any size and scope
  • Effective for monitoring development activity and individual performance

Cons

  • Limited file uploading in terms of size
  • No option for identifying and tracking build version 
  • Room for improvement in the mailing integration

Pricing

  • Free: $0 for up to 10 users
  • Standard: $70 per month + $7 per user
  • Premium: $140 per month + $14 per user
  • Enterprise: Custom pricing as per enterprise needs

All in all, Jira is ideal for companies looking for agile product management tools that are simple to use and offer high customization.

For more information and to subscribe, visit Jira.

3. Zoho

Zoho is a cloud-based product management software that includes various features to help scale your product development framework. 

The software can be integrated with a variety of applications, including Slack, Microsoft OneDrive, Insightly CRM, and more. 

What's great about Zoho is that the company has various software applications for product management, sales, workflow management, and timekeeping. It's an end-to-end product platform that can help you track user behavior and rally skilled resources for streamlined development.

Additionally, you can integrate your Zoho platform with several different enterprise resource planning software, including the custom solution that Zoho offers. 

Pros

  • High level of scalability with multiple support applications
  • Customizable according to your unique product needs
  • A free CRM solution along with standard product management features
  • Good time-tracking for all involved employees

Cons

  • An extensive list of features can be overwhelming for new users with no prior PM software knowledge
  • No project templates. This means there is usually a lag between project initiation and uploading the same on the management software
  • The UI may take some getting used to

Pricing

  • Standard: $12 per user/month (billed annually)
  • Professional: $20 user/month (billed annually)
  • Enterprise: $35 user/month (billed annually)
  • Ultimate: $45 user/month (billed annually)

Overall, Zoho is ideal for the bigger enterprise with diverse product management and collaboration requirements.

For more information and to subscribe, visit Zoho.

4. Roadmunk

Roadmunk is a product road-mapping and management solution that allows companies to create customer-driven roadmaps for their products. 

The software allows you to attain and consolidate user feedback in one place. Product owners, as well as sales and support teams, can then take that feedback and send it to the product team via multiple channels. 

What's unique about Roadmunk is that it helps companies use customer feedback data and transfer it into prioritization templates that are built into the software. This allows you to create a custom weighted scoring framework in the software itself. 

The data-based backlog feature makes for better products that are based directly on customer needs. 

Pros

  • User-friendly interface easy roadmap construction
  • Excellent as a visualization tool for product priorities and scoring values
  • Simple timeline adjustments with a drag and drop function
  • The ability to generate two different views of a single roadmap

Cons

  • The software itself has sometimes been reported as being slow to process requests
  • No view of team member activity as they make updates on the roadmap
  • Formatting control and font support not ideal for some users

Pricing 

  • Starter: $19 per month
  • Business: $49 per user/month
  • Professional: $99 per user/month
  • Enterprise: Custom pricing as per enterprise needs

Overall, Roadmunk can be a good option for companies looking to integrate user feedback and extensive prioritization functionality into their product management. 

For more information and to subscribe, visit Roadmunk

5. GanttPro

GanttPro is a product management software that helps you generate customizable reports, graphs, and charts.

It is perfect for smaller teams that are working on several products simultaneously and need a singular software to keep track of tasks, timelines, stakeholders, and issues.

Gantt charts are integrated into most product management software these days. However, what sets GanttPro apart is the complete customizability of the charts it creates, along with the depth it goes into.

You can identify any potential risks involved, observe a timeline indicating overlaps, and even recognize if you are overloading any resource.

Pros

  • Easy to use and understand for smaller teams
  • Accessible from different platforms (web application)
  • Automated scheduling and rescheduling
  • Effective task management with milestone tracking via Gantt charts

Cons

  • Not suitable for larger organizations
  • Not fully optimized for all mobile devices
  • The undo feature may lag at times

Pricing

  • Individual: $15 per user/month (billed annually)
  • Team: $6.60 per user/month (billed annually)
  • Enterprise: Custom pricing as per enterprise needs

GanttPro is tailored to businesses that need a core project management tool with features such as charts, tracking, assignment, basic budget-building, and more.

For more information and to subscribe, visit GanttPro.

6. Redmine

Redmine is an open-source product management software that offers a lot of flexibility to users, especially in terms of platforms and databases. 

A web-based software, Redmine is downloadable on the host's local product management framework and is fully customizable according to your product requirements. 

Built using the Ruby on Rails server-side framework, Redmine offers cross-platform functionality, as well as support for multiple projects and databases. Managers can set role-based access as per enterprise needs and implement an issue-tracking system that works on pre-set channels. 

The software also features a variety of Gantt charts, calendars, and other visualization elements. Plus, it's locally operated, which makes it more secure as a general product database. 

Pros

  • Completely free to use and customize
  • Complete customizability
  • A huge list of features (based on how well it's set up)
  • Complete integration with virtually any ERP or CRM (Salesforce, Zoho)

Cons

  • No user support (except on public forums such as GitHub)
  • Not very beginner-friendly
  • Requires more time to set up new features

Pricing

Redmine is open-source, making it completely free for anyone to use, albeit with no official support for the platform. 

However, there is a group of volunteers who run a support group that can help you with any queries you have.

There are also several custom-made ‘packages’ available within the community that you can purchase.

This software is best used in the IT industry, specifically by development and QA teams.

For more information and to download, visit Redmine.

7. Wrike

Wrike is an enterprise-grade collaborative product management software that allows product teams to effectively build and manage their products from anywhere in the world. 

A remote-first product management platform, Wrike helps you manage old, current, and upcoming projects (and orders) with a high level of efficiency. The software offers great flexibility and collaboration features to help you streamline projects and workflow.

Wrike recently got a patch that includes business intelligence capabilities in the product plan mix, making it a great all-in-one solution for businesses of any size and product scope.

Furthermore, the notification system is also very intuitive, helping you identify if you are falling behind on any project, determine the possible causes of delay, and even identifying low-performing team members. 

Pros

  • Easy and intuitive design with good integration capabilities
  • Extensive export format list
  • Capable of monitoring old, current, and new projects
  • Enterprise-grade security feature

Cons

  • Very basic features on the free plan
  • No in-built chat option (users will have to install chat software such as Slack)

Pricing

  • Free: $0 for up to five users
  • Professional: $9.80 per user/month for 5, 10, or 15 users
  • Business: $24.80 per user/month for 5 to 200 users
  • Enterprise: Custom pricing as per enterprise needs

Wrike is the ideal software for the bigger enterprise that's looking for the highest quality features to serve their product. 

For more information and to subscribe, visit Wrike.

8. Aha!

Aha! Is a world-class roadmap software that comes in the form of a full management suite for all kinds of product teams.

The software has a host of features that allow you to strategize, share visual plans, and prioritize features according to customer data. It lets you define the key initiatives, which helps in reaching each objective quicker.

Aha! Is known for its prioritization management capability, which lets you capture and line up your best ideas. The Aha! Ideas portal helps to gain feedback on the current prioritization setup from all key stakeholders, who can also vote on their ideal features.

Once you have priorities set, you can plan dependencies and dates in advance while tracking the release status and coordinating cross-functional tasks from a single platform.

Pros

  • Highly optimized for building the ideal roadmap 
  • Best-in-class scalability for any number of products
  • Prioritize based on urgency, requirements, customer demands, and other factors
  • Simple integration with third-party products

Cons

  • Not as visually appealing as some of the other software in this list
  • May be difficult for new managers and product teams to get up and running
  • The system administrator interface is not the most streamlined

Pricing

  • Startup: Free to use (terms and conditions apply)
  • Premium: $59 per user/month
  • Enterprise: $99 per contributor/ workspace owner, per month
  • Enterprise+: $149 per contributor/ workspace owner, per month

Overall, Aha! is ideal for any company that prefers a well-designed and feature-rich road-mapping solution that they can scale up as their product grows. 

For more information and to subscribe, visit Aha!.

9. Trello

Trello is Kanban-style product management and tracking software that helps in driving products to the market and update them quicker.

The software features a variety of lists, cards, and boards that enable teams to turn their ideas into implementation within a matter of seconds. 

Easy to use and visually appealing, Trello focuses on turning project ideas into reality in a much smoother manner, and with much less time and resource input.

The user interface is very similar to idea boards such as Pinterest that help visualize a product better. This leads to a much quicker grasp on the product design principles and an easier developmental cycle.

Pros

  • The entire software is laid out in attractive visual boards
  • Simplifies the management of even the most complex products
  • Any stakeholders can collaborate and comment on ongoing product tasks
  • Provides updates in real-time 

Cons

  • Very limited integration with third-party software
  • Limited customization features
  • A lower storage limit as compared to similar software

Pricing

  • Free: $0 for up to 10 boards
  • Business Class: $10 per user/month, billed annually
  • Enterprise: Custom pricing as per enterprise needs

Overall, Trello is good for teams that prefer a visual-rich product management software that's built in the same way as Pinterest, with vibrant boards. 

For more information and to subscribe, visit Trello

10. Pivotal Tracker

Pivotal Tracker is a product management and planning tool that’s designed to benefit the modern software development team.

Built to generate an agile workflow, it provides the optimal amount of structure to where it can facilitate collaboration and communication without heavy software input.

The software makes conversations, documents, and the project status accessible to the whole team on a singular platform. It consolidates all that data so that product owners know about the progress, and developers know what to implement next.

Pivotal Tracker offers a workspace function that displays all the ongoing work on a product, across all teams and projects. Additionally, the Automated Velocity feature sows an accurate depiction of the product team’s future (considering current paths).

Pros

  • Very reliable software with detailed processes and explainers
  • Efficient customer service support
  • UI doesn't need to reload to update with new details and data
  • Very streamlined user flow

Cons

  • A 3-column limit on all projects
  • The layout may be congested in some use cases
  • Can be laggy and slow enough to hinder team progress

Pricing

Free: $0 for up to five collaborators

Startup: $10 per month, for 6 to 10 collaborators

Standard: $6.50 per collaborator/month, for over 11 collaborators

Enterprise: Custom pricing as per enterprise needs

Overall, Pivotal Tracker is a good option for any software team that needs an all-in-one product management solution. 

For more information and to subscribe, visit Pivotal Tracker.  

How to Choose the Best Product Management Software 

Now that we have a list of the 10 best product management software, it is important that you understand what you are looking for before making a decision. 

Here are some things to consider before choosing a product management software:

  • Consider Your Product Vision

Choose a platform that helps build upon your company’s objectives and mold SOPs according to your product vision. 

A system that creates roadmaps to identify customer behavior, manage your ideas, and implement feedback on new products will streamline development at every stage of the product's life. 

  • Think of Prioritization Capabilities

Opt for software that helps you manage priorities and make an effective product strategy based on customer requirements, market demand, and supply. 

Software that can prioritize goals as and when they arise will have higher customizability and give you the freedom to implement new features into the product as needed. 

  • Take Reporting into Account

Milestone tracking helps monitor deadlines and create a more efficient workflow that helps achieve those deadlines. 

When looking for product software, confirm if it has a milestone tracking feature. This will help identify potential bottlenecks and critical paths within the product.

  • Seek Software That Can Help Improve Your Processes

Look for software that can build roadmaps that reflect how your organization works, as well as identify any redundancies and inefficiencies. 

A streamlined product management framework is essential in this day and age, and any software that can help you achieve the perfect balance of prioritization and lean operation is a great investment.

  • Look for “Agile Software”

Software that's based on agile methodologies allows teams to achieve greater customer satisfaction and a higher quality product overall. This is due to the greater predictability and lower risks associated with agile product development and management. 

Ideally, your product software should be based on agile principles, for all these advantages and more. 

  • Think of the Learning Curve

Invest in software that's easy to use for anyone with even the most basic software operating skills. 

This is due to the diverse nature of modern product teams combined with the current situation that has led to team members working from remote locations. Remote functionality is always a plus, but a more humanistic design will always be much easier to work with. 

  • Value for Money

Value for money is a big issue, especially for smaller enterprises with limited resources in the present. Luckily, most product management software, especially the ones in the list above, offer a pricing package for almost any budget. 

Just make sure to cross-reference the pricing with the features that you get at that cost. In case you're getting a lot more features for a slightly higher price, invest in that versus a free package with very limited capability.

The checklist above serves as just a guideline. All this is to say that the more a product management software is ideal for your specific product needs, the better an investment it is. 

Final Thoughts

When it comes to product management software, there are a plethora of options you can choose to go with. Where one has a clear advantage over another, the other might have an entirely different advantage that you can implement in your product framework.

Regardless, make sure to identify all of your enterprise product needs before making a decision. If you can find software that fulfills each of them, that's basically half your product management problems solved right there.