Product management is an experience-heavy field that requires years of experience and knowledge of new product development, product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume.
Recruiters and hiring managers usually take around 6 seconds to go through a resume. That gives you two options – you can either make your resume extremely concise and direct, or make it visually appealing and impressive enough to garner more attention.
It’s always best to add a cover letter with your product marketing manager resume to seal the deal. It shows you’re willing to do more than the job description and gives the hiring manager a reason to take more time with your resume.
To help you make a great impression, it’s best to get some inspiration from existing product marketing manager resume examples and templates.
In this article, we’re going to go over some of the most appropriate and better product marketing manager resume samples and templates you can use.
Let’s do this.
Product Marketing Manager Resume Examples and Templates
A lot of people get confused with the difference between product manager and product marketing manager roles. Both are responsible for things such as product positioning, product roadmap, and the taking of new product lines.
However, the key difference is that product marketing managers always focus on product management from a marketing perspective. That means they take of product marketing campaigns, the go-to-market strategy, business development, market research, and even the sales and marketing teams.
Handling cross-functional teams while taking of entire marketing plans requires specific experience, knowledge, and a certain skill set. The only way you can relay all that is if you have an outstanding product marketing manager resume.
With that in mind, here are some of the better product marketing manager resume examples and templates you can use.
1. Live Career
Live Career is a great place to find resumes and cover letters for jobs. It provides a plethora of product marketing manager resume samples you can look through – along with a score for each resume.
This particular resume is a great resume format for an experienced product marketing manager. It starts off with an executive summary that you can use to attract the person reading the resume.
It then lists the core qualifications and technical skills followed by professional experience. You can make the experience part as detailed as possible and use bullet points to relay all relevant information.
After that, the resume template has an education section where you can detail your academic history. You should typically start with a Bachelor’s degree (for example, a Bachelor’s Degree in Business Administration) followed by other undergraduate or graduate degrees.
It continues to list down all the awards that have been achieved over the years while ending with any current affiliations outside of the job.
The reason this resume is a good option is that it’s extremely detailed, listing down everything from the experience and knowledge to the qualifications and successes of any product marketing manager.
In this case, the more info you provide the more impressive your resume is.
Some people prefer a more creative approach to resume building. That’s where resume builders like Enhancv come in.
They provide a preset product marketing manager resume template designed as a PDF. It includes the name, contact information, and picture of the person.
On the left side, it lists down the professional experience, and on the right side, it lists down the education, awards, and key successes. It also includes things like what languages one is fluent in, what books they consider to be key to their success, and their industry experience.
They also provide a detailed blog on how you can ensure your resume is taken positively. Detailing things like product launches, GTM launches, sales enablement, and trade shows, they provide an overview of everything that’s expected from an experienced product marketing manager.
They also provide tips on how you can optimize your product marketing manager resume to make sure you make an immediate impact.
You can download and use their template from here. However, the website also allows you to develop your product marketing manager resume online in the same format and save it.
3. Job Hero
Job Hero is driven to provide the best, expert-approved resume and cover letter samples for most job titles.
They provide a brief introduction to product marketing managers. According to them, all product marketing manager resumes should talk about things like new marketing management, marketing skills, SEO, social media strategy, Google Ads strategy, lead generation, and other marketing materials in relation to products.
According to Job Hero, a product marketing manager has to first prove their expertise as a marketing professional. Therefore, when explaining job experiences, things like, “Helped improve new market share through competitive analysis, data analysis, and e-commerce strategies” will hold more weight than talking about products.
They then provide 10 different product marketing manager resume samples. The resumes are fairly simple and one-paged. On the left, it concisely details work experience in the form of actionable processes. This helps develop a value proposition and shows where the candidate excels.
On the right side, it lists down the candidate’s information including years of experience, education, publications, awards, achievements, and other relevant information.
4. Resume Help
Resume Help provides different forms of assistance in creating resumes. They have resume samples for different product marketing jobs depending on the job description.
You can also check different resume samples depending on the state or city you’re applying for a job in.
They have different forms of resume samples that have worked with different companies, industries, and professionals. They’re based on real-life resumes that have worked in the past.
According to the site, while things like work experience and a good track record are important, resumes should also include proof of good communication skills, problem-solving skills, and similar skills that a product marketing manager should have.
You can find over 20 different product marketing manager resume samples here. When you open any resume, the site will allow you to customize it with your details. You can also read the resume details provided on the page to check which industry the resume would work best for.
5. Qwik Resume
Qwik Resume provides detailed guides on resumes for all sorts of jobs. Along with the resume of the job you’re looking for, they also provide resume samples for other similar jobs in the hierarchy.
They provide a detailed list of things any product marketing manager should be able to add in their resume. Things such as understanding the product lifecycle and attending webinars make a huge impact according to them.
Their resume samples are relatively simple, yet concise. The idea is to be as professional and straightforward as possible.
On the top, you have the name, position, and contact information. After that, there is an objective field where the candidate should write one paragraph to convince the recruiter to read the entire resume.
It’s then followed by the skills and work experience. You can download the Resume PDF here.
The site also provides descriptions of what you can enter as your work experience, as well as, what you should mention and the best ways to compile it all.
Product Marketing Manager Resume Tips
It can be hard to draft the perfect product marketing manager resume, even if you have samples and templates at your disposal. You can ask around the PMHQ community for some tips.
Or check out the following tips when developing your resume to make sure you make the most of it:
- Use the right resume format. This means using one-inch margins, a line spacing of 1.15, and a classic 11pt or 12pt font.
- Make sure you don’t use any unnecessary buzzwords and avoid clichés. Also, keep an eye out for any typographical errors.
- Make sure you list your achievements and successes and not what you did for a or project. Always provide numbers to support your claims and how your involvement helped.
- Only include work experience relevant to the job and you’re applying to.
- Don’t over-depend on templates and samples, make sure the resume reflects your personality, too.
- Develop multiple drafts of your product marketing manager resumes.
- Focus on developing an attractive yet concise header for your resume.
- Always include your skills and make sure your work experience shows those skills in action.
- Make sure you include technical skill keywords so that the hiring manager or recruiter understands that you know your stuff.
- If you have any extra certifications or have completed online courses, you should mention them. If you have space, you should also mention how they helped with your career.
Keep all these tips in mind when you’re drafting your product marketing manager resume. Following a certain format while being able to differentiate yourself from other candidates is the ideal way to draft a resume.
An attractive resume might hold the hiring manager’s attention for a few more seconds, but an attractive resume with the right details and format will get you that interview call. You should consider sending out a resume as a proactive action and your resume should reflect that. Ultimately, your resume should be an attempt to sell yourself to the recruiter.
The best way to do that is to focus on your achievements, successes, and what you can bring to the table. Furthermore, you should consider adding a cover letter along with your product marketing manager resume. Including a cover letter improves your chances of show you know how to conduct an effective user interview.
All in all, use one of the product marketing manager resume samples and templates mentioned in this article to draft the ideal resume. Refine and optimize your resume and include a cover letter to land your dream job.
If you are new to product management and are looking to break into your first product role, we recommend taking our Product Manager Certification Course, where you will learn fundamentals of product management, launch your own product, and get on the fast track towards landing your first product job.