The world of product marketing is extensive and has several different job titles under its umbrella. Arguably, the most important among them is the product marketing manager. That importance makes the product marketing manager salary among the highest out of everyone involved in product marketing.
The other experts involved in product marketing can be considered product marketing manager employees. You’ll find product managers, operations managers, project managers, business development managers, sales managers, and even digital marketing managers. While product marketing managers don’t control all these other managers, those managers do report back to the PMM.
To better understand what product marketing managers do and what they earn in return, we’ll discuss the average product marketing manager salary in different situations.
Let’s take a look.
What Do Product Marketing Manager Jobs Entail?
Product marketing managers oversee a company’s products and develop a complete understanding of everything from features to customers. They also need to know the market itself so they can develop marketing strategies for maximum growth. PMM's manage product launches, go-to-market strategies, entire marketing campaigns, brand marketing, and other product-related aspects.
They also manage product advertisements, press releases, and how the public perceives the product. Working on local, regional, national, and even international levels, product marketing managers ensure customer success.
They also actively manage the marketing and sales teams. All the advertisements and marketing efforts, including social media and Google ads, are signed off by the product marketing manager.
Furthermore, product marketing managers work closely with people like the senior marketing manager, senior product manager, and the director of marketing (or director of product marketing). Product marketing managers also work and build relationships with account executives, data scientists, product designers, data engineers, engineering managers, senior software engineers, and even technical writers. In a way, they’re responsible for making sure that all of these people are on the same page when it comes to the product.
Product marketing managers need to be creative, visionaries, and excellent strategists. They have to rely on their knowledge and understanding of the product, company, and the target market to develop innovative marketing strategies.
They need to have experience in both product management and product marketing. On top of it all, the requirements for product marketing managers have become tech-centric. As a result, the average product marketing manager salary has increased.
Today’s product marketing manager may be required to have experience or knowledge of software engineering and machine learning. They also need to know about a range of software – from Salesforce to Android.
It’s safe to say that the average product marketing manager salary reflects the job title and its responsibilities.
What is the Average Base Salary for a Product Marketing Manager?
According to Glassdoor, the national average salary for a product marketing manager in the United States is $105,890.
The average hourly wage for a product marketing manager is approximately $50.90. The total number of product marketing managers in the United States is around 130,000. However, the real number may be even higher as many companies tend to use different titles for the job.
The top-paying city is Mountain View, California, where the average annual mean wage is around $221,000, with an hourly wage of $106.25. It’s followed by Seattle, San Francisco, San Jose, and Los Angeles.
According to recruiter estimates, the highest number of product marketing manager jobs are in California, which is closely followed by New York, Washington, and Illinois.
Nowadays, many companies have started to name their job titles differently. Oftentimes, you’ll find that two different job titles essentially mean the same thing. As a result, you might see some discrepancies in the mean wages on some sites.
Is There a Gender Disparity in How Much a Product Marketing Manager Makes?
Based on over 1,800 reviews on PayScale, there is no outstanding gender pay gap when it comes to product marketing manager jobs. The total compensation is usually the same and only differs based on years of experience.
The general gender breakdown is as follows:
Female Product Marketing Managers: 56.4%
Male Product Marketing Managers: 43.3%
Self-Defining Product Marketing Managers: 0.4%
The compensation and salary for each product marketing manager are mainly based on their experience in product management and product marketing. Furthermore, education, certifications, and past projects also play a role in determining final pay. Therefore, there isn’t any gender disparity in wages when it comes to product marketing managers.
What Are the Salary Ranges for Product Marketing Manager Salaries?
Since the average product marketing manager may work in different capacities for different companies, the salary range is extensive.
The salaries for product marketing managers range between $74,000 and $140,000.
The upper end of the salary range is reserved for product marketing managers who have more years of experience. They also usually have a graduate and undergraduate degree from a known college, as well as good industry relations.
Other than the salary, the additional cash compensation in the form of bonuses and benefits amount to $9,487 on average. The typical range is between $2,504 and $29,120.
Average Product Marketing Manager Salary Range with Respect to Company Size
The following lists down the changes in the average salary and salary range for product marketing managers with respect to different company sizes.
- 0-50 Employees: The average base pay is $88,087, and the salary ranges between $60,000 to $117,000.
- 51-200 Employees: The average base pay rises a little to $96,536, and the salary ranges between $67,000 to $128,000.
- 201-500 Employees: A further increase has the average salary at $99,211 and the range between $69,000 to $132,000.
- 501-1000 Employees: With a big change, the average pay is $101,773, and the range is between $71,000 and $135,000.
- 1001-5000 Employees: Near the mean average, the average base pay rises to $104,719, and the range goes from $73,000 to $139,000.
- 5001+ Employees: With a relatively big change, the average salary is $110,927, while the salary range is between $78,000 and $146,000.
The mean national average product marketing manager salary shows that most of the product marketing managers work in larger companies.
Average Product Marketing Manager Salary Range with Respect to Years of Experience
The following list breaks down the change in the average salary and salary ranges with respect to the years of experience a product marketing manager has in their field.
- 0-1 Years of Experience: The typical starting base salary for newcomers is $80,172, and the salary ranges from $55,000 to $107,000.
- 1-3 Years of Experience: This may be someone with specific experience, such as in sales enablement (for example, as a sales representative). They tend to have an average salary of $87,098, and their typical salary range is $60,000 to $116,000.
- 4-6 Years of Experience: This level of experience usually gets you a salary of $102,026, closer to the mean average. The salary ranges from $71,000 to $135,000.
- 7-9 Years of Experience: At this point, the average salary is usually around $112,167, while the salary ranges from $79,000 to $148,000.
- 10-14 Years of Experience: Being in the industry this long typically gives you an excellent average salary of $122,574, and the salary range is usually between $86,000 and $161,000.
- 15+ Years of Experience: Product marketing managers with more than 15 years of experience usually become Vice Presidents or better. They typically have an average salary of $129,059, and the usual salary range is between $91,000 to $169,000.
Product marketing managers generally have more than a decade of experience. As a result, the average product marketing manager salary is in six figures. However, the ones with less experience are usually working at VC-backed startups or enterprises.
Average Salaries for Related Jobs
It’s essential to compare the product marketing manager salary with the salaries of similar or related roles to have a better understanding. Here are some related product marketing roles and their average salaries:
- Senior Product Marketing Manager: Larger companies usually have the position as a promotion, and the average salary for it is $121,000.
- Senior Marketing Manager: Usually one step behind product marketing managers, they earn around $98,000, on average.
- Vice President of Product Marketing: A VP earns around $168,000, on average.
- Marketing Director: It’s considered a similar role in some cases – the average base pay is $96,000.
- Product Manager: Product managers often transition to product marketing managers and vice versa. The average product manager salary is $108,992.
The salaries above may be subject to change depending on the company size, education, experience, the state you live in, and your company’s hierarchy.
How Do I Know If I’m Getting a Good Salary as a PMM?
Product marketing is a very relative field, and salaries vary from both products to industries. However, usually most product marketing managers earn in six figures because of the level of their responsibilities.
You can check the average salaries depending on company size, industry, experience, and other factors on sites like PayScale, Glassdoor, and Salary.com. You can also find anonymous reviews that may give you more insights.
By analyzing these figures, you can then determine whether or not you’re earning a decent product marketing manager salary.
If you are new to product management and are looking to break into your first product role, we recommend taking our One Week PM course, where you will learn fundamentals of product management, launch your own product, and get on the fast track towards landing your first product job.
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