What Does a Salesforce Product Manager Do?

Updated on December 22nd, 2021
What Does a Salesforce Product Manager Do?

Salesforce is the top-rated CRM, dominating the worldwide CRM market with over 19% market share. In a company where they are continually improving and so that customers get the most value, Salesforce product managers can have a daunting job with many responsibilities.

Salesforce product manager jobs include everything from the initial conceptualization to customer adoption and optimizing each task in the product lifecycle. No matter what your job is, you probably have heard of the CRM platform at some point.

In this article, we are going to discuss the Salesforce product manager’s responsibilities, skills, and more, along with the average salary and what it entails.

Let’s get started.

What Does a Salesforce Product Manager Do?

Salesforce product managers consistently work on improving, evolving, and managing multiple Salesforce products. Their efforts ensure that customers get the most value out of Salesforce, and use it to further helps and impress their users and customers. Salesforce PMs tend to work throughout the year to ensure maximum product efficiency, innovation, and an excellent user experience.

Other than that, Salesforce product managers need to have complete knowledge of all Salesforce-related products, services, and products. Using that knowledge, they are able to improve the products, product lines, product features, and more.

That begs the question, what exactly is Salesforce?

What is Salesforce?

Salesforce has one integrated Customer Relationship Management (CRM) for all your departments, that gives you a single, shared 360 views for all your marketing, commerce, and sales. It has completed changed the CRM business model and made smoother processes to manage your customer database

Salesforce brought CRM in the market, along with a series of Software as a Service (SaaS), Platform as a Service (PaaS), Logging as a Service (LaaS), and cloud-based applications for all industries.

You can access your data as long as you have a Salesforce cloud computer, your data is safely stored and scaled automatically. Salesforce is user-friendly enough that your entire company can use, for managing and tracking sales or marketing plans.

What Services does Salesforce offer?

Salesforce offers its CRM for different Salesforce products and almost every industry, including Financial Services, Manufacturing, Higher Education, Retail, Consumer Goods, or even Media.

Below I have listed a few categories Salesforce offers service in and for more information you can click here.

  • Salesforce Sales Cloud 
  • Marketing Cloud
  • Service Cloud 
  • Community Cloud
  • Commerce Cloud
  • Analytics Cloud 
  • Chatter
  • Salesforce1
  • Salesforce App Cloud 
    • Force.com - “Force.com allows admins and developers to create websites and applications into the main Salesforce.com application.”
    • AppExchange - “AppExchange is an online application marketplace for third-party applications that run on the Force.com platform.”
    • Heroku Enterprise - “Heroku Enterprise gives developers the flexibility to create apps using their preferred languages and tools.”
    • Salesforce Thunder - “Salesforce Thunder “is big data and rules processing engine designed to analyze events and take personalized actions.”
    • Salesforce Sandbox - “Salesforce Sandbox allows developers to test ideas in a safe and isolated development environment.”
  • IoT Cloud 
  • Salesforce Health Cloud 

In short, a Salesforce product manager needs to understand everything listed above.

Roles of a Salesforce Product Manager

As the Salesforce product manager, you will be responsible for everything from managing and making a technical strategy. You will need to be able to Manage Salesforce platforms including Service Cloud and Community Cloud.

Apart from the technical product manager responsibilities, you should be well aware of the company objectives and strict deadlines. Salesforce product managers will need to actively look to engage with stakeholders in a process to avoid any hurdles.

Any gaps can hurt the company with customer feedback, which also is part of the job description for a full-time Salesforce product manager.

This includes managing a team of administrators and coordinating cross-functionally to ensure business needs are met. Also driving growth for improved business performance without any problems.

If you're interested in learning the skills to excel as a Salesforce Product Manager, then check out our certification course below.

Product Manager Certification

Salesforce Product Manager Duties

There can be different kinds of roles for Salesforce product managers and senior product managers. Job titles such as there are product managers for Public Cloud, Business Technology, or Tableau Data Management.

This does not necessarily mean the job description will be different, they are almost the same. But Product Manager roles are also divided to completely focus on one thing.

A Salesforce product manager should be able to manage, coach, and mentor a growing global team of Salesforce administrators. You should be aware of all the new products or new Salesforce releases including features and functionality changes.

To ensure a smooth process, they must be able to identify key opportunities for organizational improvement, as well as the development of technology. This will help with the process enhancements to increase operational efficiencies.

Furthermore, some basic assisting in data cleanup and migration efforts will be a small part and a few support Salesforce tools and basic third-party integrations that you need to know about are:

  • NetSuite
  • Linkpoint
  • LinkedIn Sales Navigator
  • Salesloft
  • Marketo
  • CongaCLM
  • DocuSign

They must be able to engage with business unit leaders to put together their vision, requests for changes, or even any bug effects. Afterward, they need to be able to analyze to turn those requirements into implementation plans.

Furthermore, creating high-level architecture diagrams that both you can relate to on technical and business-minded grounds, can be a long process.

Other than that, providing a detailed level of effort estimating for proposed solutions, along with being able to articulate the advantages and risks to business stakeholders. Also create presentations accordingly, along with roadmaps on product strategy.

Therefore, keep in mind that different products are built differently, and the product manager needs to focus on gathering feedback to ensure the best. Everything must be communicated effectively to senior management.

Skills and Experience Required

You need to have a lot of proven industry experience in order to be a Salesforce product manager or Sr. product manager. You will need to have over 6 years or more preferably in the software sector - but a full grip on Salesforce design and administration experience.

A preferable technical undergrad degree in Computer Science or something similarly technical: Finance, Business, Economics, Mathematics, Statistics, or anything equivalent.

Additionally, an MBA in a relevant field is recommended, but not necessarily needed.

Furthermore, a strong understanding of Salesforce best practices is key.

Some complex analytical and problem-solving skills, and consulting mindset are always required. Must have excellent verbal and written communication skills in both technical and non-technical aspects.

Salesforce Consultant or Developer Certification is highly recommended but not required. Experience with Conga CLM and/or Salesforce CPQ is also recommended.

Experience with high-profile product and project deliveries for rapid growth.

What Do You Have to Do To Become a Salesforce Product Manager?

Salesforce offers some amazing programs, such as the Associate Product Manager (APM) Program. You get some rotational experience and exposure with senior executives.

It’s a 2-year long program that helps start your career as a Product Manager with direct ownership of products. During this program you get to work with amazing mentors to get high exposure.

Otherwise a 12-week internship program, with the same benefits and experience, but in a shorter period.

This program is great to kick start your career. Once you develop your product management skills and attend regular events and training sessions, you can join a full-time product manager.

Average Salary and Benefits

An average Salesforce Product Manager earns $141,785 annually. Furthermore, Product Manager salaries can range from $90,000 - $205,000. It honestly really varies with the experience and skills you have.

Additionally, Salesforce offers a lot of benefits to its employees apart from monetary benefits. Such as fitness reimbursements, unlimited paid time, free parking, and free food. The list goes on.

Are Salesforce PMs in Demand?

Products aren’t going anywhere, and that is why product managers won’t be going anywhere. The scope is always broad since you are required more than one skill to become a product manager.

Furthermore, it’s also considered the 4th best job in the United States in 2020 according to Glassdoor. There are thousands of job openings for Product Management currently listed on the Portal.

Additionally, these listings have doubled in the last 5 years. More importantly, most of the jobs or careers are turning into leadership roles. Since you need to be able to collaborate with everyone and manage various roles.

You need to stay updated and keep educating yourself on the relevant areas. “Technology and organizational change have reduced the lifespan of certain job skills, requiring the workforce to constantly learn and retrain.”

Frequently Asked Questions (FAQs)

1.     How do I become a Salesforce Product manager?

A relevant degree in this field will help a lot, getting an internship or doing the 2-year program at Salesforce will help a lot. Along with the recommended certifications will be a plus.

Furthermore, experience is always considered in the relevant field. As long as you have great communication skills and have dealt with stakeholders you have a pretty good chance of getting hired.

If you have dealt with high-profile products and are well aware of the processes and are familiar with an infrastructure organization these points are to consider for qualified applicants.

2.     How hard is it to get hired at Salesforce?

Salesforce places a lot of importance on hiring the best and the brightest. An internal referral is key. To see Salesforce product manager jobs, you can check their website’s career page or Linkedin profile.

The best way to get an interview at Salesforce is to create an amazing job application that stands out. Be sure to make a resume tailored to perfection especially as a Product Manager’s resume.

Additionally, most recruiters have posted job openings for Salesforce product managers are mostly in Atlanta, San Francisco, Seattle, New York, Austin, Indianapolis.

Furthermore, make sure to include all your past experiences, and pitch yourself for this position. Make sure you’ve read about it and are aware of the position, and apply!

3.     How much does an entry-level product manager make?

Average entry-level positions for Salesforce product management start near $106,285.

4.     What are Salesforce products?

Salesforce has one integrated Customer Relationship Management (CRM) for all your departments, that gives you a single, shared 360 views for all your marketing, commerce, and sales.

Salesforce offers its CRM through different Salesforce products for almost every industry. They have different cloud-based services which I’ll mention below.

  • Salesforce Apps Cloud.
  • Sales Cloud.
  • Analytics Cloud.
  • IoT Cloud.
  • Community Cloud.
  • Marketing Cloud.
  • Salesforce Service Cloud.

5.     Is Product Manager a Good Career?

If you’re looking for a career in product management, it’s a great option since every company does have a product or service to offer, and this will only increase with time.

According to US-based management consulting firm, McKinsey & Company, “the role of the product manager is expanding due to the growing importance of data in decision-making, and increased customer and design focus, and the evolution of software-development methodologies”

Furthermore, a Bachelor’s degree is usually enough to help kick start your career in product management. Although, an MBA is highly recommended as it brings communications skills while dealing with stakeholders.

Many other industries pay over $195,000 annually to their product managers at firms like Google, Microsoft, or Uber.