HR Analytics Certificate

Certified Data Product Manager

rating stars 3000+ Learners

Data Product Management solves the core need of a PM by helping them gain data fluency. The program covers nuts and bolts of product metrics, analytics frameworks, business metrics, market research, segmentation, SQL foundations, statistics with SQL, data modeling, data visualization principles and tactics, data platform product management, data pipelines, data governance, and experimentation data science. Plus interview Q&A and career strategy.

A Comprehensive Program


Advance your career by gaining the in-demand skills and expert knowledge needed to succeed in data product management. The Product Manager HQ Data Product Manager Certification Program gives you a foundation that sets you apart from the rest as a distinguished product professional. Take the next step and accelerate your path to success with our Data PM course.

bookmark Real Life Business Impact

Use the dozens of real-life business examples and capstone projects included in our course to learn the impact that data product management has on product success and growth. Find out how you can implement data strategies in your own management approach as well as the best circumstances in which you should do so.

bookmark Data Product Implementation

Acquire the knowledge, skills, and tools needed to create a sound, personalized approach for data product strategy, data visualization, gathering data insights, validation, design and development that rallies the entire product team to deliver high-quality output that maximizes the likelihood of product-market fit.

bookmark Data Product Management Fundamentals

Equip yourself with the data skills and frameworks required to effectively pull and prepare data that sets the tone for sound product development and design.

bookmark Ready-Made Expert PM Resources

Access, edit, review, and download frameworks, files, resources, and documents prepared by top data product managers to tackle the day-to-day tasks and activities that you will face on the job.

bookmark Data PM Foundation

Get the data skills and knowledge you need to liaise and coordinate effectively with technical and non-technical product team members to ensure everyone executes.

+ - program structure


What is Data Product Management

In this section, you’ll learn about the Data PM role, skills, and traits needed to succeed on the job. You’ll also learn the types of data products, foundational principles of data-driven product management, and select a capstone project.


Data Inspired Product Design

In this section, you’ll learn about leading indicators and lagging indicators, how to set customer journey metrics, create three different product analytics frameworks, and what type of product analytics stack you should have to inspire product design. You will also work on your capstone project where you will develop a product metrics strategy.


Business Models and Metrics

In this section, you learn about common business models and their corresponding product metrics. You’ll also identify your business model and metrics for your capstone project.


Data Inspired Market Research

In this section, you’ll learn how to estimate your market size, conduct conjoint analysis, cluster analysis, and measure CLV, NPS, and CSAT. You’ll also learn how to perform market research for your capstone project.


Product Segmentation

In this section, you’ll learn different segmentation types including behavioral, cohort, demographic, psychographic, customer status, customer value, and RFM. You’ll also identify your segmentation strategy for your capstone.


Qualitative Data

In this section, you’ll learn all about qualitative data and set a qualitative data strategy for your capstone.


Data Foundations Using SQL - Setting up the Environment

In this section, we’ll cover the foundation of SQL including an introduction to SQLite, SQL Queries, Primary Key and Foreign Key, and the CRUD framework. You’ll also work on an SQL capstone project.


Data Foundations Using SQL - Getting started with SQL Queries

In this section, we cover DDL & DML, building blocks of SQL, aggregated data/tables, Where vs Having, Joins, SQL Functions, Nested Functions, Sub-Queries, Views, SQL Alias, and making views tangible. You’ll also get to practice your new SQL skills.


SQL For Statistics

In this section, we’ll cover installing PostgreSQL + new database, populating tables with data, data product management, exploratory data analysis, data structures with SQL, Regex Match in SQL, data structure analysis summary, and descriptive data analysis. We’ll also cover percentiles and frequency, quartiles, correlation, and other statistics with SQL. You’ll also have an opportunity to practice your new data analysis SQL skills.


Data Modeling, Data Visualization, Pipeline, and Experimentation

In these next sections, you’ll learn data modeling, how to design your design model, data visualization principles, and designing data with Tableau. You’ll also learn about data producers, types, pipelines, warehouses, and consumers. We’ll guide you on how to set up your project on Mac and Windows to work with data in our experimentation labs. Moreover, you’ll get a deep understanding of how to develop a product experimentation framework, hypothesis design, and experiment design. Next, we’ll explore how you can use Python and SQL for regression and retention analysis.

Download the syllabus for a detailed overview of all lessons, assignments, reading materials, and bonus content.

+ - Meet Your Instructors


Dhaval Bhatt

Founder @ Product Manager HQ


Dhaval is a founder at Product Manager HQ. He has over 5+ years of data product management experience and 10+ of engineering experience. He’s led the development and product teams in both marketing and AI at companies, including Honeywell Aerospace, LifeLock, and Wells Fargo. He’s also taught data science at UC Berkeley.


Suvradeep Rudra

Technical Product Manager @ Fintech Companies


Suvradeep has over 7 years of product management experience and 11 years of Data Engineering and Analytics experience. He is a seasoned product leader with experience in building vision, strategy, roadmap, delivery, and scaling data products at petabytes scale. He has a proven track-record of building products in areas such as Digital Wallet, Payments, Enterprise SaaS applications, AI/ML, and successfully taking them to market at Fortune 100 companies, including Oracle, Deloitte, Visa, Netflix, Wells Fargo, and Fintech Companies. Suvradeep is an advisor to Bay area startups, and active speaker at various local tech events.


Muhammad Haseeb

Technical Lead


A passionate engineer with experience in architecting, building, and maintaining scalable software solutions. Haseeb has worked on modern & cutting-edge technologies in multiple software development teams using a variety of modern frameworks and libraries. Gradually expanding my technical experience that includes Full Stack Development (Python Django, ReactJS, Next.js), Data Engineering (Apache Airflow, PySpark, Kafka, Kinesis, SQL, Redshift, Snowflake, Scrapy), and DevOps (AWS) in different domains including (but not limited to) Logistics, E-Commerce, FinTech, Online Education, Travel, and Podcasts.

Download Syllabus

Explore the full detailed curriculum (.pdf)

Data Product Manager Certification

On-demand, expert-led video courses

On-demand, expert-led video courses

Make the most of our unique, engaging video-style lectures on key areas of product management taught by true leaders in the field.

In-demand topics

In-demand topics

Acquire the latest skills, frameworks, techniques, and strategies that will highlight your unique value proposition as a leading PM.

Finish on your own terms

Finish on your own terms

Our course is divided into clear sections that you can start, pause, and finish at your own convenience. Complete the course at your own pace following your own learning schedule.

Interactive knowledge-based learning

Interactive knowledge-based learning

Take our customized quizzes and challenges to keep you engaged and test how well you have retained the information shared in each section of the course.


Your Data PM certification will help you:

  • Icon Strengthen key skills needed for data product management
  • Icon Create data visualization and draw data insights
  • Icon Work to lead the product team in the right direction
  • Icon Creating winning products
  • Icon Become a data product leader
"I took the course to get better at measuring results from implementing new features. I can confidently say it's helped me do just that." rating stars
Victoria N.
Victoria N.
Product Management Graduate

Our Members Come From:

Our Members Come From:

Certified Data Product Manager


130+ lectures on data product strategy, SQL, segmentation, and data visualization


Enjoy lifetime access to the course material and bonus lectures to stay a cut above your competitors.


Network with our growing community of product professionals and get ahead in your career.

$499 (One-time payment) GET FULL ACCESS
Lieven S.
Lieven S.
Geospatial Data Product Manager
"Capstone project is truly the best part of this program. Putting the theory to practice is the best way to master this material. It was nice to see several examples!"
Bahadir E.
Bahadir E.
Head of Product
"Not only does it help you to understand the basics and give an overview of both the qualitative and quantitative data, but it also provides you with all the mandatory information and skills to start your data-driven journey. Data should always be a strong point for Product Managers at any level, and this course will get you there."
S Jain.
S Jain.
Director of Product
"The Data PM program teaches new things, even to seasoned PMs."
Priscila Wagner
Priscila Wagner
Senior Product Manager
“Dhaval is quite passionate about the product. When conveying the content he’s very eloquent and articulated. It’s obvious he’s a master of his craft.

Data Product Manager Career Benefits

✔️ Ranked by Glassdoor in 2022 as one of the top four best jobs in the United States ✔️ High salary offers ✔️ Certificate Programs gives you added benefits ✔️ Opportunities for continued growth in a lucrative career path.

  • Product Manager
    Annual Salary
    Source: Glassdoor
    Hiring Companies
    Accenture JPMorgan Chase IBM
    Source: LinkedIn
  • Technical Product Manager
    Annual Salary
    Source: Glassdoor
    Hiring Companies
    Amazon IBM Cisco Microsoft
    Source: LinkedIn
  • Data Product Manager
    Annual Salary
    Source: Glassdoor
    Hiring Companies
    IBM Amazon Accenture Vodafone
    Source: LinkedIn
  • Project Manager
    Annual Salary
    Source: Glassdoor
    Hiring Companies
    Google Cisco Microsoft
    Source: LinkedIn


Product Manager HQ is an independent PM community and certification center that consists of some of the best established and upcoming product managers from around the world.
PMHQ hosts PM certifications, which help candidates develop a high-level understanding of PM fundamentals and prepare them for a career in product management.
The community has been extensively covered in Forbes, Product Hunt, Huffington Post, AlphaUX, Mattermark, and various other major publications. PMHQ also stands out as one of the top PM communities in the world, with global sponsors including Facebook, TechCrunch, Hired, SaaStr, Notion, Amplitude, and more.
A data product management credential is given to candidates who successfully complete the data product management certification course. These courses provide candidates with detailed coverage of the ins and outs of product management, paying particular attention to the frameworks, strategies, techniques, and skills associated with proper data product management and its implementation.
According to an estimate by Glassdoor, the average yearly salary of a data product manager is $114,801.
The actual data PM professional salary may differ from the average estimate above, based on factors such as the specific salary package at a company, the candidate’s level of experience, and their academic qualifications.
PM professionals with a data product management certificate such as PMHQ's Data PM Certification usually have a greater chance to reach or exceed the national average salary.
The Data PM Certification by Product Manager HQ is a certification course that teaches data PM fundamentals and takes candidates through the process of becoming professional data product managers.
You will find out about the skills a modern data PM professional needs to succeed in the industry, as well as how to develop, launch, and market a successful product.
The PMHQ Data Product Management Certification is perfect for anyone looking to get into the diverse world of data product management.
The course is for you if:
⚬ You can spend 2 hours every day for a month.
⚬ You have a degree in general management and are looking to build a career in PM.
⚬ You are currently serving in a management role and want to transition into data product management.
⚬ You are starting out in a tech career and want to know if a data PM role suits you.
⚬ You are generally curious about the role of a data PM and want to explore it as a viable career alternative.
Product Manager HQ is the ideal community and support system you need to become a PM. Not only can you gain tons of knowledge from community members, but also some invaluable insights from industry experts.
Just like all of PMHQ's courses, there is no set timeline or deadline to finish the course. Candidates are free to learn at their own pace. That said, the course is structured in such a way that if you dedicate two (2) hours a day to the course, you should be able to complete it within one (1) month.