In this section, you’ll learn about the Data PM role, skills, and traits needed to succeed on the job. You’ll also learn the types of data products, foundational principles of data-driven product management, and select a capstone project.
3000+ Learners Data Product Management solves the core need of a PM by helping them gain data fluency. The program covers nuts and bolts of product metrics, analytics frameworks, business metrics, market research, segmentation, SQL foundations, statistics with SQL, data modeling, data visualization principles and tactics, data platform product management, data pipelines, data governance, and experimentation data science. Plus interview Q&A and career strategy.
Advance your career by gaining the in-demand skills and expert knowledge needed to succeed in data product management. The Product Manager HQ Data Product Manager Certification Program gives you a foundation that sets you apart from the rest as a distinguished product professional. Take the next step and accelerate your path to success with our Data PM course.
Real Life Business ImpactUse the dozens of real-life business examples and capstone projects included in our course to learn the impact that data product management has on product success and growth. Find out how you can implement data strategies in your own management approach as well as the best circumstances in which you should do so.
Data Product ImplementationAcquire the knowledge, skills, and tools needed to create a sound, personalized approach for data product strategy, data visualization, gathering data insights, validation, design and development that rallies the entire product team to deliver high-quality output that maximizes the likelihood of product-market fit.
Data Product Management FundamentalsEquip yourself with the data skills and frameworks required to effectively pull and prepare data that sets the tone for sound product development and design.
Ready-Made Expert PM ResourcesAccess, edit, review, and download frameworks, files, resources, and documents prepared by top data product managers to tackle the day-to-day tasks and activities that you will face on the job.
Data PM FoundationGet the data skills and knowledge you need to liaise and coordinate effectively with technical and non-technical product team members to ensure everyone executes.
In this section, you’ll learn about the Data PM role, skills, and traits needed to succeed on the job. You’ll also learn the types of data products, foundational principles of data-driven product management, and select a capstone project.
In this section, you’ll learn about leading indicators and lagging indicators, how to set customer journey metrics, create three different product analytics frameworks, and what type of product analytics stack you should have to inspire product design. You will also work on your capstone project where you will develop a product metrics strategy.
In this section, you learn about common business models and their corresponding product metrics. You’ll also identify your business model and metrics for your capstone project.
In this section, you’ll learn how to estimate your market size, conduct conjoint analysis, cluster analysis, and measure CLV, NPS, and CSAT. You’ll also learn how to perform market research for your capstone project.
In this section, you’ll learn different segmentation types including behavioral, cohort, demographic, psychographic, customer status, customer value, and RFM. You’ll also identify your segmentation strategy for your capstone.
In this section, you’ll learn all about qualitative data and set a qualitative data strategy for your capstone.
In this section, we’ll cover the foundation of SQL including an introduction to SQLite, SQL Queries, Primary Key and Foreign Key, and the CRUD framework. You’ll also work on an SQL capstone project.
In this section, we cover DDL & DML, building blocks of SQL, aggregated data/tables, Where vs Having, Joins, SQL Functions, Nested Functions, Sub-Queries, Views, SQL Alias, and making views tangible. You’ll also get to practice your new SQL skills.
In this section, we’ll cover installing PostgreSQL + new database, populating tables with data, data product management, exploratory data analysis, data structures with SQL, Regex Match in SQL, data structure analysis summary, and descriptive data analysis. We’ll also cover percentiles and frequency, quartiles, correlation, and other statistics with SQL. You’ll also have an opportunity to practice your new data analysis SQL skills.
In these next sections, you’ll learn data modeling, how to design your design model, data visualization principles, and designing data with Tableau. You’ll also learn about data producers, types, pipelines, warehouses, and consumers. We’ll guide you on how to set up your project on Mac and Windows to work with data in our experimentation labs. Moreover, you’ll get a deep understanding of how to develop a product experimentation framework, hypothesis design, and experiment design. Next, we’ll explore how you can use Python and SQL for regression and retention analysis.
Download the syllabus for a detailed overview of all lessons, assignments, reading materials, and bonus content.
Founder @ Product Manager HQ
Dhaval is a founder at Product Manager HQ. He has over 5+ years of data product management experience and 10+ of engineering experience. He’s led the development and product teams in both marketing and AI at companies, including Honeywell Aerospace, LifeLock, and Wells Fargo. He’s also taught data science at UC Berkeley.
Technical Product Manager @ Fintech Companies
Suvradeep has over 7 years of product management experience and 11 years of Data Engineering and Analytics experience. He is a seasoned product leader with experience in building vision, strategy, roadmap, delivery, and scaling data products at petabytes scale. He has a proven track-record of building products in areas such as Digital Wallet, Payments, Enterprise SaaS applications, AI/ML, and successfully taking them to market at Fortune 100 companies, including Oracle, Deloitte, Visa, Netflix, Wells Fargo, and Fintech Companies. Suvradeep is an advisor to Bay area startups, and active speaker at various local tech events.
Technical Lead
A passionate engineer with experience in architecting, building, and maintaining scalable software solutions. Haseeb has worked on modern & cutting-edge technologies in multiple software development teams using a variety of modern frameworks and libraries. Gradually expanding my technical experience that includes Full Stack Development (Python Django, ReactJS, Next.js), Data Engineering (Apache Airflow, PySpark, Kafka, Kinesis, SQL, Redshift, Snowflake, Scrapy), and DevOps (AWS) in different domains including (but not limited to) Logistics, E-Commerce, FinTech, Online Education, Travel, and Podcasts.
Explore the full detailed curriculum (.pdf)
Make the most of our unique, engaging video-style lectures on key areas of product management taught by true leaders in the field.
Acquire the latest skills, frameworks, techniques, and strategies that will highlight your unique value proposition as a leading PM.
Our course is divided into clear sections that you can start, pause, and finish at your own convenience. Complete the course at your own pace following your own learning schedule.
Take our customized quizzes and challenges to keep you engaged and test how well you have retained the information shared in each section of the course.
Strengthen key skills needed for data product management Create data visualization and draw data insights Work to lead the product team in the right direction Creating winning products Become a data product leader 
COMPREHENSIVE LECTURES130+ lectures on data product strategy, SQL, segmentation, and data visualization
LIFETIME ACCESSEnjoy lifetime access to the course material and bonus lectures to stay a cut above your competitors.
A COMMUNITY OF OPPORTUNITIESNetwork with our growing community of product professionals and get ahead in your career.
$499 (One-time payment) GET FULL ACCESS
✔️ Ranked by Glassdoor in 2022 as one of the top four best jobs in the United States ✔️ High salary offers ✔️ Certificate Programs gives you added benefits ✔️ Opportunities for continued growth in a lucrative career path.
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