Best Product Management Tools in 2021 [Review]

Updated on July 7th, 2021
Best Product Management Tools in 2021 [Review]

We compiled this official guide based on conversations with hundreds of product managers in our PMHQ community who revealed the most popular product management tools and product management tools that they currently use on the job.

64 Best Product Management Tools 2021

The following are the best tools for product management according to their main functions. They are divided into different categories such as collaboration, product roadmap, product management, etc.

Product Management Collaboration Tools

  1. Confluence: Wiki tool to centralize your team's product knowledge.

2. Google Sites: Launch an intranet for your company, a project site for your team, or a portal for customers with our site builder.

3. Slack: Platform for team communication: everything in one place, instantly searchable, available wherever you go.

4. TinyPM: Lightweight and smart agile collaboration tool with product management, backlog, taskboard, user stories, and wiki.

Product Roadmap / Product Discovery Tools

  1. Airfocus: A roadmap tool that lets you score new product features based on customer value and relative effort.

2. ProdPad: Lets you capture ideas and feedback, create product specs, and build product roadmaps. 

3. Aha!: Web-based product strategy and roadmapping software for agile product managers.

4. ProductBoard: System of record for product management that helps teams make products people want.

5. ProductPlan: Lets you plan and communicate your product roadmap.

6. Roadmunk: Visual roadmap software for product management.

7. Producter: Customer-driven tool that captures customer feedback, enables task and roadmap management, and shares product updates.

Project Management Tools

1. Asana: A web and mobile application designed to enable teamwork without email.

2. Basecamp: A web-based project management and collaboration tool.

3. Blossom: A lightweight project management tool for modern software development teams that love continuous delivery & simplicity.

4. CodeTree: Adds extra functionality on top of GitHub issues to help with project management.

5. Jira: A flexible and scalable issue tracker for software teams.

6. Nifty: Combined collaboration, communication, and automation tool to enable milestone-driven results that keep teams inspired.

7. Pivotal Tracker: A lightweight, agile project management tool for software teams.

8. Sprint.ly: Agile project management software for your whole team.

9. Trello: A tool to visually organize and see your project in a single glance.

10. Wrike: A work management and collaboration platform used by high-performance teams everywhere. However, you can also find other alternatives that are simpler and can cover all your basic needs.

Product Management Productivity Tools

  1. Airtable: Part spreadsheet, part database, and entirely flexible, teams use Airtable to organize their work, their way.

2. Notion: All-in-one workspace. Write, plan, collaborate, and get organized.

3. Coda: Turn your docs into apps. Blends together documents, spreadsheets, presentations, and more.

4. Evernote: Lets you take notes, track tasks, and save things you find online.

5. Omnifocus: A task management platform for Mac, iPad, and iPhone.

6. RescueTime: A personal analytics that shows you how you spend your time and provides tools to help you be more productive.

7. Todoist: An online task management app and to-do list.

8. Wunderlist: Lets you create and collaborate on to-do lists.

E-mail Marketing Tools

  1. Aweber: E-mail marketing software that allows you to quickly segment your lists by subscriber opens or clicks, location, and even what pages subscribers visited on your website.

2. Constant Contact: Offers effective email marketing and other online marketing campaigns to meet your business goals.

3. Goodbits: Build newsletters for your team or customers in minutes.

4. InfusionSoft: Combines CRM, email and social marketing, and e-commerce solutions. It is most known for it’s easy ability to segment subscribers by activity to help you send very targeted emails.

5. MailChimp: Online email marketing solution to manage contacts, send emails, and track results.

User Research / Customer Feedback Tools

  1. Intercom: Intercom is a customer platform with a suite of products for live chat, marketing, feedback, and support.

2. Alpha: Alpha let's you input plain-English questions that on-demand research experts turn into prototypes, studies, and insights.

3. Google Forms: Lets you create a new survey on your own or with others at the same time.

4. Gainsight: Empowers companies to increase revenue, decrease customer churn, and drive advocacy by centralizing customer feedback and needs.

5. SurveyMonkey: Lets you create and publish online surveys in minutes, and view results graphically and in real time.

6. Typeform: A form and survey builder that makes asking questions easy on any device.

7. UserLeap: Capture the real-time user insights needed to consistently improve your product via short in-app, web, email, or link surveys.

8. UserTesting: Lets you get videos of real people speaking their thoughts as they use your product.

9. UXCam: Allows you to eliminate customer struggle and improve user experience by capturing and visualizing screen video and user interaction data.

Metrics & Analytics Tools

  1. GoodData: A cloud-based business intelligence platform providing data management solutions for businesses.

2. Google Analytics: Provides data collection / management, data consolidation, data analytics, and reporting.

3. Amplitude: Product analytics to help teams build better products.

4. Mixpanel: An analytics platform for the mobile and web, supporting businesses to study consumer behavior.

5. Optimizely: An experience optimization platform enabling A/B and multivariate testing for users to enhance their & mobile apps.

6. Qualaroo: A qualitative insights SaaS solution that is triggered by web visitor behavior, providing intelligence that helps marketers better understand customer needs.

7. Segment: A single hub to collect, manage, and route your customer analytics data.

8. FullStory: FullStory lets your easily record, replay, search, and analyze each user's actual experience with your website.

Design Tools

  1. Flaticon: A search engine for 16,000+ glyph vector icons.

2. Sketch: A really easy-to-use design tool for designers. Currently only available on Mac.

3. Figma: Design, prototype, and collaborate all in the browser.

4. Noun Project: Search over 100,000 icons that you can drag and drop into your favorite Mac apps.

Wireframe / Mockups Tools

  1. Axure: An interactive wireframe software and mockup tool.

2. Balsamiq: A wireframing and mock-up tool with a high focus on usability. Quickly come up with mock-ups and easily share them with your clients.

3. Marvel: Prototyping and collaboration tool that lets you transform your files into interactive, sharable prototypes viewable on any device and get feedback.

4. Mockingbird: Helps you create and share clickable wireframes. Use it to make mockups of your website or application in minutes.

5. Moqups: An HTML5 app used to create wireframes and mockups.

6. UXPin: Lets you wireframe any user interface quickly and easily.

Prototyping Tools

  1. Invision: A prototyping tool that lets you upload designs and add hotspots to transform your static screens into clickable, interactive prototypes complete with gestures, transitions, and animations.

2. Framer: Create responsive layouts, design realistic prototypes, and bring everything closer to production—all in one place.

3. Proto.io: Lets you create fully interactive high-fidelity prototypes that look and work exactly like your app should.

4. Protoshare: An easy-to-use, collaborative prototyping tool that helps teams visualize requirements with website wireframes and interactive software, and mobile prototypes while working together in real-time.

How to Choose the Right Product Management Tool for You

I see thousands of product managers searching for the right tool to help them manage their products.

To make things worse, most people think there is only one tool out there that can help them manage their products.

In order to choose the right product management tool, we need to ask some questions so we can understand what you're trying to do and if it makes sense for you.

  • Why do you need a product management tool?
  • Is the tool going to replace some of the work that you're already doing or is it going to complement what you're currently doing?
  • How long are you willing to maintain and support the tool?
  • Are there regular updates you'll have to make to be able to use the tool?
  • How much of your budget are you willing to allocate towards it?  Even if a tool sounds good on paper, there might not be enough funding in your budget for it.
  • What is the level of support available? What kind of training do they offer and what is the time frame for that training?
  • How easy is it to integrate the tool with your existing systems?

By thoughtfully reflecting on the questions above and by assessing your specific needs, you'll be able to choose the right product management tool for you.